Trust as a contextual variable for public relations: Reflections from Latin America

IF 2.7 Q1 COMMUNICATION Public Relations Inquiry Pub Date : 2022-03-22 DOI:10.1177/2046147X221081172

Claudia Labarca, Constanza Mujica

引用次数: 0

Abstract

This conceptual paper contends, considering the Latin American context, that public relations as a discipline and practice needs to address the relevance of trust in understanding of and theorizing on public relations practice. Furthermore, it hopes to critically address the current gap within the academic literature by placing generalized and institutional trust as key contextual variables in the study of public relations phenomena, and a factor to consider when analysing stakeholder perceptions and needs.

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信任作为公共关系的语境变量——来自拉丁美洲的思考

这篇概念性论文认为，考虑到拉丁美洲的背景，公共关系作为一门学科和实践，需要解决信任在理解和理论化公共关系实践中的相关性。此外，它希望通过将普遍信任和制度信任作为研究公共关系现象的关键背景变量，以及分析利益相关者的看法和需求时需要考虑的因素，来批判性地解决学术文献中目前的差距。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Relations Inquiry COMMUNICATION-

CiteScore

4.10

自引率

11.10%

发文量

期刊介绍： Public Relations Inquiry is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations, supporting debates on new ways of thinking about public relations in social, cultural and political contexts, in order to improve understanding of its work and effects beyond the purely organisational realm. We interpret public relations in a broad sense, recognising the influence of public relations practices on the many forms of contemporary strategic, promotional communication initiated by organisations, institutions and individuals. The practice of public relations arises at points of societal and organisational change and transformation, affecting many aspects of political, economic, social and cultural life. Reflecting this, we aim to mobilize research that speaks to a scholars in diverse fields and welcome submissions from any area that speak to the purpose of the journal, including (but not only) public relations, organizational communication, media and journalism studies, cultural studies, anthropology, political communication, sociology, organizational studies, development communication, migration studies, visual communication, management and marketing, digital media and data studies. We actively seek contributions that can extend the range of perspectives used to understand public relations, its role in societal change and continuity, and its impact on cultural and political life. We particularly welcome multi-disciplinary debate about the communication practices that shape major human concerns, including: globalisation, politics, and public relations in international communication migration, refugees, displaced populations terrorism, public diplomacy public and corporate governance diversity and cultural impacts of PR the natural and built environments Communication, space and place The development and practices of major industries such as health, food, sport, tourism, technology.