The Uptake of Recycled Plastic in Manufacturing Companies: A Moral Responsibility or Worthwhile Business Strategy?

Abstract

The production and consumption of plastics, which is indispensable in our modern life, has caused severe environmental impacts. Hence, academics and policymakers have been advocating the circularity of plastics. The role of businesses—particularly manufacturing companies—is pivotal to ensuring the circularity of plastics. This study, therefore, attempted to investigate whether chief executives of manufacturing companies based in the EU are keen on the uptake of recycled plastic and, furthermore, whether the uptake of recycled plastic is a worthwhile business strategy. This study found that the attitude, subjective norms and perceived behavioral control of chief executives positively shape their behavioral intention toward the circularity of plastics. Furthermore, the behavioral intentions of chief executives positively influence the uptake of recycled plastic in manufacturing companies, which could consequently improve business performance. This study suggests measures to increase the uptake of recycled plastic among businesses.