Understanding the preferred job rewards in the Canadian lodging sector

Abstract

Abstract This study examines motivations of employees in the Canadian lodging sector. Data was collected on the preferred job rewards expressed by employees ranging from front line workers to senior executives, as well as their perceptions of job satisfaction. Results were analyzed first at the aggregate level on their own and against extant literature, followed by a more segmented analysis by demographic characteristics of gender, age, income, and education. Results reveal mild but direct differences in motivational preferences based on gender, inferring the continued systemic gender imbalance that continues within the industry as supported by differences that exist by age, educational levels, job level, and income. Outcomes also highlight differences that appear in overall job satisfaction segmented by gender, age, position, and income level. Discussions include relating results to historical demographical job segmentation in the lodging industry, as well as relating the impact of life stage responsibilities and the influence of unmet needs on value propositions. All discussions highlight the contextual nature of motivational factors for lodging employees. Suggestions are made for industry practitioners about how best to invest scarce resources into talent management in order to contribute to more sustainable workforce practices.