{"title":"Methodological Aspects of Measuring Preferences Using the Rank and Thurstone Scale","authors":"Joanna Dȩbicka, E. Mazurek, K. Ostasiewicz","doi":"10.54694/stat.2022.5","DOIUrl":null,"url":null,"abstract":"The fundamental problem with the measurement of preferences is that it not only attempts to measure something that is, by its nature, “unmeasurable”, but also hidden from a direct observation. In addition, a person’s current emotional, material and social situation influences the measurement of preferences resulting from the person’s system of values. The paper is a study on the methodology of preference measurement, a comparison and evaluation of two methods of scale construction. Among various techniques we investigate the two methods: Thurstone procedure for finding scale separations developed by Thurstone and the simplest rank method of scaling. This study examines the relative merits of Thurstone and rank techniques of scale construction.","PeriodicalId":43106,"journal":{"name":"Statistika-Statistics and Economy Journal","volume":" ","pages":""},"PeriodicalIF":0.3000,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Statistika-Statistics and Economy Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.54694/stat.2022.5","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
The fundamental problem with the measurement of preferences is that it not only attempts to measure something that is, by its nature, “unmeasurable”, but also hidden from a direct observation. In addition, a person’s current emotional, material and social situation influences the measurement of preferences resulting from the person’s system of values. The paper is a study on the methodology of preference measurement, a comparison and evaluation of two methods of scale construction. Among various techniques we investigate the two methods: Thurstone procedure for finding scale separations developed by Thurstone and the simplest rank method of scaling. This study examines the relative merits of Thurstone and rank techniques of scale construction.