Bentuk dan Jenis Komunikasi Bernada Ujaran Kebencian (Studi Kasus Terhadap Postingan dan Komentar Pada Akun Instagram @Nyinyir_Update_Official)

Abstract

Language is a very important communication tool for humans to interact. One of the tools used to communicate is social media. It is undeniable that at this time on social media there is often the use of language deviations such as hate speech. This research focuses on analyzing the forms and types of hate speech in posts and comments on the @nyinyir_update_official Instagram account. The approach used is a qualitative approach with descriptive methods. The data collection technique was carried out using reading and note-taking techniques. Data is obtained from comments on @nyinyir_update_official Instagram account posts that contain hate speech. The results of the study show that the hate or dislike response is the creative impetus for creative language expression. Creative in finding different ways to berate or blaspheme. The technique used is to use referents that are nuanced with negative meanings. The technique