Value creation in wine tourism – an exploration through deep neural networks

IF 4.5 3区 管理学 Q1 BUSINESS Journal of Vacation Marketing Pub Date : 2022-12-01 DOI:10.1177/13567667221140605
Daniel Gao, Haiyang Xia, Weiling Deng, Birgit Muskat, Gang Li, Rob Law
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引用次数: 1

Abstract

The aim of this paper is to explore what aspects create experiential value for wine tourists. We synthesize the extant literature into four dimensions for wine tourism value creation, namely, product-related aspects; sensory and affective experiential aspects; cognitive, educational experiential aspects; and social-relational experiential value-creating aspects. So far, most studies merely discuss product-related aspects whilst insights on experiential value are less known. Using online review data from wine tourists in Australia, we develop a novel deep neural network-based framework using an innovative AI-based exploratory design. Results of the case study reveal that in addition to product-related aspects, sensory-and education-related experiential aspects are also highly important for value creation in wine tourism. Theoretical and practical implications, as well as ideas for future research are discussed.
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葡萄酒旅游的价值创造——通过深度神经网络的探索
本文的目的是探讨葡萄酒旅游者在哪些方面创造体验价值。我们将现存文献综合为葡萄酒旅游价值创造的四个维度,即产品相关方面;感官和情感体验方面;认知、教育经验方面;以及社会关系体验价值创造方面。到目前为止,大多数研究只讨论与产品相关的方面,而对体验价值的见解却鲜为人知。利用来自澳大利亚葡萄酒游客的在线评论数据,我们使用创新的基于人工智能的探索性设计开发了一个新的基于深度神经网络的框架。案例研究结果表明,除了与产品相关的方面,与感官和教育相关的体验方面对葡萄酒旅游的价值创造也非常重要。讨论了理论和实践意义,以及对未来研究的想法。
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来源期刊
CiteScore
9.70
自引率
15.70%
发文量
54
期刊介绍: Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.
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