{"title":"Apparel product developers: An exploration through the lens of work analysis","authors":"Meegan Feori-Payne, E. McKinney","doi":"10.1080/20932685.2021.2016064","DOIUrl":null,"url":null,"abstract":"ABSTRACT Apparel product developers facilitate the interactions between creativity and management by completing product development; without their contributions, production would falter. However, there is little understanding regarding the contributions of apparel product developers. Therefore, a qualitative approach was utilized to complete in-depth interviews of apparel product developers, exploring their work responsibilities and tasks. The findings support that apparel product developers are integral to producing apparel products, and they possess a strong sense of stewardship towards the products. Based upon the findings, we propose a conceptual framework that explains the contributions of apparel product developers during product ideation, determination of product requirements, analysis and review of components and prototypes, sample review, pre-production, and production and post-production. A better understanding of the contributions of apparel product developers during product development offers companies insights from which to improve training for apparel product developers.","PeriodicalId":46269,"journal":{"name":"Journal of Global Fashion Marketing","volume":null,"pages":null},"PeriodicalIF":3.3000,"publicationDate":"2022-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Global Fashion Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/20932685.2021.2016064","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT Apparel product developers facilitate the interactions between creativity and management by completing product development; without their contributions, production would falter. However, there is little understanding regarding the contributions of apparel product developers. Therefore, a qualitative approach was utilized to complete in-depth interviews of apparel product developers, exploring their work responsibilities and tasks. The findings support that apparel product developers are integral to producing apparel products, and they possess a strong sense of stewardship towards the products. Based upon the findings, we propose a conceptual framework that explains the contributions of apparel product developers during product ideation, determination of product requirements, analysis and review of components and prototypes, sample review, pre-production, and production and post-production. A better understanding of the contributions of apparel product developers during product development offers companies insights from which to improve training for apparel product developers.
期刊介绍：
The Journal of Global Fashion Marketing is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that significantly contribute to the overall advancement of marketing theory, research, and practice in fashion, design, and culture. JGFM endeavors to be a “global bridge” connecting marketing scholars and practitioners in fashion, design, and culture throughout the world. We publish high-quality scholarly articles on marketing written by contributors representing the leading academic authors. As we state on the cover of every issue, our positioning statement, our value added to the marketing scholar readership, is truly to “Bridge Fashion and Marketing” 1. Monitor and analyze global fashion marketing trends. 2. Generate and integrate new ideas and theories related to fashion, luxury, and culture marketing theory and practice. 3. Apply new research methods and techniques in fashion, luxury, and culture marketing. 4. Explore and disseminate cutting edge fashion marketing practices. JGFM welcomes manuscripts that provide fresh, innovative insight to any topic in the field of fashion, luxury, and culture marketing. Both conceptual and empirical works are valued, so long as the manuscript addresses substantive issues in marketing.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
