The Antecedents And Consequences Of Trust In Online Retail

Marisa Fitria Andika, L. Pratomo, Sisca Damayanti
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Abstract

This study examines the antecedents and consequences of trust in online retail in the area of Jabodetabek. Samples were consumers who have shopped at online retail (Tokopedia), totaling 200 respondents. They were selected using the non-probability sampling method with a purposive sampling technique. The collected data were analyzed using Structural Equation Modeling. Results indicated that the complementary of interaction quality, complementary of environment quality, and complementary of outcome quality have a positive effect on trust in the retailer. Likewise, trust in the retailer has a positive effect on the intention to recommendations. 
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网上零售信任的前提和后果
本研究考察了Jabodetabek地区在线零售信任的前因和后果。样本是在网上零售店(Tokopedia)购物的消费者,共有200名受访者。他们是使用非概率抽样方法和有目的的抽样技术选择的。使用结构方程建模对收集的数据进行分析。结果表明,互动质量的互补性、环境质量的互补和结果质量的互补对零售商的信任有正向影响。同样,对零售商的信任对推荐意向也有积极影响。
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