{"title":"Transnational Proximity and Universality in Korean Culture: Analysis of Squid Game and BTS","authors":"D. Jin","doi":"10.1353/seo.2022.0002","DOIUrl":null,"url":null,"abstract":"Abstract:By utilizing transnational proximity as a primary theoretical framework, I analyze the reasons why global audiences beyond Asia prefer contemporary Korean popular culture to other cultural products. I investigate several distinctive cultural programs and Korean screen spheres—BTS and Squid Game (2021) in particular—as well as fan communities. I mainly discuss whether \"transnational proximity\" based on similar socio-cultural experiences, including social inequality and social injustice, which are rampant in late capitalist society, works as a new theoretical frame in comprehending the global success of Hallyu. Finally, I discuss whether transnational proximity plays a pivotal role in determining the growth of local popular culture in the global cultural sphere.","PeriodicalId":41678,"journal":{"name":"Seoul Journal of Korean Studies","volume":null,"pages":null},"PeriodicalIF":0.2000,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Seoul Journal of Korean Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1353/seo.2022.0002","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"AREA STUDIES","Score":null,"Total":0}
引用次数: 1
Abstract
Abstract:By utilizing transnational proximity as a primary theoretical framework, I analyze the reasons why global audiences beyond Asia prefer contemporary Korean popular culture to other cultural products. I investigate several distinctive cultural programs and Korean screen spheres—BTS and Squid Game (2021) in particular—as well as fan communities. I mainly discuss whether "transnational proximity" based on similar socio-cultural experiences, including social inequality and social injustice, which are rampant in late capitalist society, works as a new theoretical frame in comprehending the global success of Hallyu. Finally, I discuss whether transnational proximity plays a pivotal role in determining the growth of local popular culture in the global cultural sphere.
期刊介绍：
Published twice a year under the auspices of the Kyujanggak Institute for Korean Studies at Seoul National University, the Seoul Journal of Korean Studies (SJKS) publishes original, state of the field research on Korea''s past and present. A peer-refereed journal, the Seoul Journal of Korean Studies is distributed to institutions and scholars both internationally and domestically. Work published by SJKS comprise in-depth research on established topics as well as new areas of concern, including transnational studies, that reconfigure scholarship devoted to Korean culture, history, literature, religion, and the arts. Unique features of this journal include the explicit aim of providing an English language forum to shape the field of Korean studies both in and outside of Korea. In addition to articles that represent state of the field research, the Seoul Journal of Korean Studies publishes an extensive "Book Notes" section that places particular emphasis on introducing the very best in Korean language scholarship to scholars around the world.
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