The Uniqueness Of The Hungarian Rural Tourism Supply

IF 3.1 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Tourism and Services Pub Date : 2019-08-30 DOI:10.29036/jots.v10i19.93
Márta Kóródi, L. Dávid
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引用次数: 9

Abstract

In an increasingly competitive market for tourism service providers, it is possible to improve or preserve positions by providing a special, high-experience content assortment. Uniqueness should also be emphasized in order to increase the attractiveness of rural tourism in Hungary.  From a professional point of view, the necessity of supplying basic service items (ubiquity) and the special elements (uniqueness) are unquestionable in national rural tourism, but their actual optimal proportion is undetermined. The aim of the research is to investigate the uniqueness of rural tourism products, to identify which ones are the general and the specific elements of supply. The questions of the exploratory research will be answered by analysing a database of registered service providers of FATOSZ (Hungarian National Association of Rural and Agrotourism) based on a set of criteria designed to measure uniqueness. Data from the primary observation were analysed using descriptive statistical methods and contextual analysis. The main findings of the research were related to the experience content, which are closely related to the accommodation, environment and tourists’ activity during the stay.
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匈牙利乡村旅游供给的独特性
在旅游服务提供商竞争日益激烈的市场中,有可能通过提供特殊的、高体验的内容分类来改善或保持地位。还应强调独特性,以增加匈牙利乡村旅游的吸引力。从专业角度看,国民乡村旅游提供基本服务项目(普遍性)的必要性和提供特殊服务项目(独特性)的必要性毋庸置疑,但其实际最佳比例尚未确定。研究的目的是调查乡村旅游产品的独特性,以确定哪些是一般和特定的供应要素。探索性研究的问题将根据一套旨在衡量独特性的标准,通过分析FATOSZ(匈牙利国家农村和农业旅游协会)注册服务提供者的数据库来回答。使用描述性统计方法和上下文分析对初次观察的数据进行分析。研究的主要发现与体验内容有关,体验内容与住宿、环境和游客在住宿期间的活动密切相关。
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来源期刊
Journal of Tourism and Services
Journal of Tourism and Services HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
16.70%
发文量
14
期刊介绍: Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.
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