{"title":"The Uniqueness Of The Hungarian Rural Tourism Supply","authors":"Márta Kóródi, L. Dávid","doi":"10.29036/jots.v10i19.93","DOIUrl":null,"url":null,"abstract":"In an increasingly competitive market for tourism service providers, it is possible to improve or preserve positions by providing a special, high-experience content assortment. Uniqueness should also be emphasized in order to increase the attractiveness of rural tourism in Hungary. From a professional point of view, the necessity of supplying basic service items (ubiquity) and the special elements (uniqueness) are unquestionable in national rural tourism, but their actual optimal proportion is undetermined. The aim of the research is to investigate the uniqueness of rural tourism products, to identify which ones are the general and the specific elements of supply. The questions of the exploratory research will be answered by analysing a database of registered service providers of FATOSZ (Hungarian National Association of Rural and Agrotourism) based on a set of criteria designed to measure uniqueness. Data from the primary observation were analysed using descriptive statistical methods and contextual analysis. The main findings of the research were related to the experience content, which are closely related to the accommodation, environment and tourists’ activity during the stay.","PeriodicalId":43795,"journal":{"name":"Journal of Tourism and Services","volume":null,"pages":null},"PeriodicalIF":3.1000,"publicationDate":"2019-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"9","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Tourism and Services","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.29036/jots.v10i19.93","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 9
Abstract
In an increasingly competitive market for tourism service providers, it is possible to improve or preserve positions by providing a special, high-experience content assortment. Uniqueness should also be emphasized in order to increase the attractiveness of rural tourism in Hungary. From a professional point of view, the necessity of supplying basic service items (ubiquity) and the special elements (uniqueness) are unquestionable in national rural tourism, but their actual optimal proportion is undetermined. The aim of the research is to investigate the uniqueness of rural tourism products, to identify which ones are the general and the specific elements of supply. The questions of the exploratory research will be answered by analysing a database of registered service providers of FATOSZ (Hungarian National Association of Rural and Agrotourism) based on a set of criteria designed to measure uniqueness. Data from the primary observation were analysed using descriptive statistical methods and contextual analysis. The main findings of the research were related to the experience content, which are closely related to the accommodation, environment and tourists’ activity during the stay.
期刊介绍:
Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.