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Emojis and Users’ Brand Engagement in Instagram. The Case of Eco-Friendly Restaurants Instagram 中的表情符号与用户的品牌参与度。环保餐厅案例
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-18 DOI: 10.29036/jots.v14i27.514
Estefania Ballester, Natalia Rubio, Carla Ruiz
The aim of this research is to examine the drivers of followers´ behavioural engagement with eco-friendly restaurants on Instagram. In addition, the present study explores the influence of followers´ behavioural engagement on word of mouth (WOM) and intention to visit the restaurant, paying special attention to the moderating effect of consumers’ attitudes towards the use of emojis in the posts. The research model was tested on 491 female followers of the Instagram account operated by the establishment. Following the validation of measurement scales, the hypotheses are tested using structural equation modelling (SEM) with AMOS software. It was found that behavioural brand engagement was positively affected, with similar intensity, by the perceived enjoyment provided by, and the perceived originality of, brand-generated content posted on Instagram. In addition, behavioural brand engagement was found to drive positive WOM and visiting intentions, and WOM had a significantly higher effect on females who have positive attitudes towards emojis. Brand-generated content (BGC) characteristics (perceived enjoyment and perceived originality) increase followers' brand engagement. Managers should focus on BGC characteristics and the communication style of their messages to strengthen follower-brand relationships. This research can help restaurant owners/managers understand the drivers and outcomes of followers´ behavioural engagement with brands (FBE) on Instagram and the role of emojis on customer behaviours.
本研究旨在探讨Instagram上环保餐厅的追随者行为参与的驱动因素。此外,本研究还探讨了追随者的行为参与对口碑(WOM)和餐厅访问意向的影响,并特别关注了消费者对在帖子中使用表情符号的态度的调节作用。研究模型在该餐厅运营的 Instagram 账户的 491 名女性追随者中进行了测试。在对测量量表进行验证后,使用 AMOS 软件的结构方程模型(SEM)对假设进行了检验。结果发现,Instagram 上发布的品牌生成内容所提供的感知乐趣和感知原创性对行为品牌参与度产生了积极影响,且影响强度相似。此外,研究还发现,行为品牌参与会推动积极的 WOM 和访问意向,而 WOM 对那些对表情符号持积极态度的女性的影响明显更大。品牌生成内容(BGC)的特征(感知到的乐趣和感知到的原创性)提高了关注者的品牌参与度。管理者应关注品牌生成内容(BGC)的特征及其信息的传播方式,以加强追随者与品牌之间的关系。这项研究有助于餐厅业主/管理者了解 Instagram 上追随者与品牌行为互动(FBE)的驱动因素和结果,以及表情符号对顾客行为的作用。
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引用次数: 0
Exploring the Tourism, Neuro-tourism, and Hospitality Nexus: A Comprehensive Bibliometric Analysis 探索旅游业、神经旅游和酒店业之间的联系:综合文献计量分析
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-18 DOI: 10.29036/jots.v14i27.606
Ahmed H. Alsharif, Nor Zafir Md Salleh, Lina Pilelienė, Shaymah Ahmed Al-Zahrani
Despite the considerable attention toward tourism and hospitality, neuro-tourism remains largely unexplored within academic investigations. This study is designed to provide bibliometric analysis in tourism, neuro-tourism, and hospitality research using VOSviewer to fill the gap. We followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework to select relevant papers on the Scopus database between January 2009 and July 2023. Analyzing 971 papers revealed that the UK is the top country in publication (289 papers and 11,391 citations), while Italy was the lowest country on the list (42 papers and 4651 citations). Buhalis, D., was identified as the most influential author, with 18 papers and the highest-cited papers (1833 citations). Furthermore, the strongest pair authors correlation was between Okumus, F. and Rahimi, R., with 468 links, highlighting a significant degree of connection between their respective references. Keywords related to tourism, neuro-tourism, and hospitality include "halal tourism," "urban tourism," "rural tourism," "food tourism," "Islamic hospitality," "hospitality ecosystem," and "neuroscience." “International Journal of Contemporary Hospitality Management” was the most productive journal (96 papers and 4,312 citations). Furthermore, this journal published the most-cited paper, "An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research,” with 687 citations. This is the first study to conduct the bibliometric analysis of tourism, neuro-tourism, and hospitality research; therefore, it will lead to more publications on related subjects by directing the researchers to less studied fields such as neuro-tourism. Additionally, scholarly collaborations may improve the depth of this research.
尽管旅游业和酒店业备受关注,但在学术研究中,神经旅游在很大程度上仍未得到探索。本研究旨在利用 VOSviewer 对旅游业、神经旅游和酒店业研究进行文献计量分析,以填补这一空白。我们遵循系统综述和元分析首选报告项目(PRISMA)框架,从 Scopus 数据库中筛选出 2009 年 1 月至 2023 年 7 月期间的相关论文。对971篇论文进行分析后发现,英国是论文发表量最高的国家(289篇论文,11391次引用),而意大利是论文发表量最低的国家(42篇论文,4651次引用)。D. Buhalis 被认为是最有影响力的作者,他发表了 18 篇论文,是被引用次数最高的作者(1833 次引用)。此外,Okumus, F.和 Rahimi, R.之间的成对作者相关性最强,有 468 个链接,这突出表明他们各自的参考文献之间存在很大程度的联系。与旅游、神经旅游和款待业相关的关键词包括 "清真旅游"、"城市旅游"、"乡村旅游"、"美食旅游"、"伊斯兰款待业"、"款待业生态系统 "和 "神经科学"。"International Journal of Contemporary Hospitality Management》是发表论文最多的期刊(96 篇论文,4312 次引用)。此外,该期刊还发表了被引用次数最多的论文 "关于在酒店业研究中使用偏最小二乘结构方程模型(PLS-SEM)的评估",共被引用 687 次。这是第一项对旅游业、神经旅游和酒店业研究进行文献计量分析的研究;因此,它将引导研究人员关注神经旅游等研究较少的领域,从而发表更多相关主题的论文。此外,学术合作可能会提高这项研究的深度。
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引用次数: 0
Sustainability Assessment of Tourism Destinations from the Lens of Green Digital Transformations 从绿色数字转型的角度评估旅游目的地的可持续性
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-18 DOI: 10.29036/jots.v14i27.651
Dalia Streimikiene
The rapid expansion of tourist destinations has important environmental, climate change, and socioeconomic impacts on countries.  The main objectives of the paper are: to analyze sustainable tourism concepts, indicators, and frameworks of sustainability assessment in tourism; to develop a framework for sustainable tourism assessment of tourist destinations; to apply a developed framework for sustainability assessment of tourism destinations in Visegrad countries (Czech Republic, Hungary, Poland, and Slovakia) from the lens of green, digital transformations and boosting social-economic resilience. These are crucial policy pillars due to experiences during the COVID-19 pandemic. The main methods and data applied: several MCDM tools were applied to rank Visegrad countries on the progress achieved in sustainable tourism development. The data on indicators of the EU Tourism Dashboard were applied. The results of the ranking indicated that the best-performing country in terms of sustainable tourism development was Poland, following Hungary, the Czech Republic, and Slovakia. The main reason for this was the best results in digitalization and social-economic resilience shown by Poland and Hungary. The main policy implications for these countries are linked to the enhancement of environmental impact mitigation policies in tourism. The main contribution of this paper is a sustainability assessment of tourism destinations in Visegrad countries based on policy priorities and the newest available data by applying advanced MCDM tools.
旅游目的地的快速扩张对各国的环境、气候变化和社会经济产生了重要影响。 本文的主要目标是:分析可持续旅游业的概念、指标和旅游业可持续性评估框架;制定旅游目的地可持续旅游业评估框架;从绿色、数字化转型和提高社会经济适应力的角度,应用所制定的框架对维舍格勒国家(捷克共和国、匈牙利、波兰和斯洛伐克)的旅游目的地进行可持续性评估。根据 COVID-19 大流行期间的经验,这些都是至关重要的政策支柱。所采用的主要方法和数据:采用了几种多要素耦合模型(MCDM)工具,对维舍格勒国家在旅游业可持续发展方面所取得的进展进行排名。采用了欧盟旅游业仪表板的指标数据。排名结果表明,在旅游业可持续发展方面表现最好的国家是波兰,其次是匈牙利、捷克共和国和斯洛伐克。其主要原因是波兰和匈牙利在数字化和社会经济适应力方面表现最佳。对这些国家的主要政策影响与加强旅游业的环境影响减缓政策有关。本文的主要贡献在于,根据政策优先事项和最新可用数据,运用先进的多要素耦合模型工具,对维舍格勒国家的旅游目的地进行了可持续性评估。
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引用次数: 0
Tourism Indicators and Their Differentiated Impact on Sustainable Tourism Development 旅游指标及其对旅游业可持续发展的不同影响
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-18 DOI: 10.29036/jots.v14i27.530
Mária Matijová, A. Šenková, Tünde Dzurov Vargová, D. Matušíková
Sustainable tourism is a challenge for current and future generations in an effort to develop it in the spirit of maintaining a balance between its basic pillars: economic, social and environmental. The presented contribution aims to identify the differences of significant social, economic, and environmental indicators with the tourism indicator. The analysis was carried out at the level of NUTS 1 - the Slovak Republic and at the level of NUTS 3 - Prešov self-governing region. In the first phase of the research, 6 significant indicators were identified at the level of the Slovak Republic and at the level of the Prešov self-governing region 5 significant indicators with tourism indicators. Comparison of significant indicators was carried out using torque characteristics of shape, position, variability and through a set of tests - Mann Whitney test, Levene test, and Kolmogorov-Smirnov test. The differences between the indicators at the national and regional level were shown to be significant every time, regardless of whether the indicator was identified as significant, primarily in relation to the number of overnight stays at the national or regional level. The documented results point to the heterogeneity of the quality, and also the quantity of social, economic, and environmental indicators with the tourism indicator at the national and regional levels. It can be concluded that the sustainable development of tourism at different levels is conditioned by different indicators. This fact should be considered by the state economic policymakers and other tourism industry entities.
可持续旅游业是当代人和后代人面临的一项挑战,必须本着保持旅游业基本支柱(经济、社会和环境)之间平衡的精神来发展旅游业。本文旨在确定重要的社会、经济和环境指标与旅游指标之间的差异。分析在 NUTS 1(斯洛伐克共和国)和 NUTS 3(普雷绍夫自治州)层面进行。在研究的第一阶段,确定了斯洛伐克共和国层面的 6 个重要指标和普雷绍夫自治州层面的 5 个重要旅游指标。利用形状、位置、变异性等扭矩特征并通过曼-惠特尼检验、利文检验和科尔莫哥罗夫-斯米尔诺夫检验等一系列检验对重要指标进行了比较。结果表明,无论指标是否被确定为重要指标,国家和地区一级指标之间的差异每次都很显著,主要与国家或地区一级的过夜人数有关。记录的结果表明,在国家和地区层面,社会、经济和环境指标与旅游指标在质量和数量上存在差异。由此可以得出结论,不同层次的旅游业可持续发展受不同指标的制约。国家经济决策者和其他旅游业实体应考虑这一事实。
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引用次数: 0
Local Governance and Entrepreneurship in Tourism – a Comparative Analysis of Two Tourist Destinations 旅游业中的地方治理与企业家精神--对两个旅游目的地的比较分析
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-18 DOI: 10.29036/jots.v14i27.404
M. Calisto, T. Costa, V. Afonso, Catarina Nunes, J. Umbelino
Literature suggests that local governance might encourage the emergence of innovative businesses. Little is known about that relationship in the context of tourism, although literature suggests governance as a way to deal with the problems of tourism destinations. Additionally, studies in entrepreneurship seldom focus on tourism. This study addresses these gaps by exploring the role of local governance in tourism entrepreneurship. The research strategy of the study is qualitative, using focus groups and semi-structured interviews with diverse local and regional stakeholders, from entrepreneurs to policymakers. Two municipalities in the Metropolitan Area of Lisbon serve as case studies. The differences in the entrepreneurial ecosystems of both territories relate to their distinctive stages of development as tourism destinations. Results suggest that the "good governance" model prevails but that a "one size fits all" approach is not helpful. Results also suggest the need for local governance models to evolve into modes of multi-level network governance, incorporating regional interaction and integration; and recognising participation as the key to democratic legitimacy, transparency, and effectiveness of public policies. With multi-level governance, public administrations at different levels of government are responsible for opening the decision-making process to other relevant actors in society. The study's theoretical contribution concerns the need to investigate hybrid governance models for tourism entrepreneurship. For practitioners (i.e., local decision-makers), this study highlights the advantages of flexibility and a multi-level approach to governance.
文献表明,地方治理可以鼓励创新型企业的出现。尽管有文献认为治理是解决旅游目的地问题的一种方法,但人们对旅游业中的这种关系知之甚少。此外,创业研究很少关注旅游业。本研究通过探讨地方治理在旅游创业中的作用,填补了这些空白。本研究采用定性研究策略,通过焦点小组和半结构化访谈的方式,访问了从企业家到政策制定者等不同的地方和地区利益相关者。里斯本大都会区的两个城市作为案例研究对象。两地创业生态系统的差异与它们作为旅游目的地所处的不同发展阶段有关。研究结果表明,"善治 "模式占主导地位,但 "一刀切 "的方法无济于事。结果还表明,地方治理模式需要演变为多层次网络治理模式,纳入区域互动和一体化;并认识到参与是公共政策民主合法性、透明度和有效性的关键。在多级治理中,各级政府的公共管理部门有责任向社会其他相关行为者开放决策过程。本研究的理论贡献在于,有必要研究旅游创业的混合治理模式。对于从业人员(即地方决策者)而言,本研究强调了灵活性和多层次治理方法的优势。
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引用次数: 0
Electronic Word of Mouth, Attitude, Motivation, and Travel Intention in the Post-COVID-19 Pandemic 电子口碑、COVID-19 大流行后的态度、动机和旅行意向
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-18 DOI: 10.29036/jots.v14i27.603
Le Thanh Tung, Duong Tien Ha My
The COVID-19 pandemic has prompted individuals to spend more time searching for information on social media channels. Although most countries have entered a new normal, these channels still play a crucial role in people's decisions. Therefore, this paper aims to analyze the relationship between electronic word of mouth and the attitude, motivation, and travel intention of potential tourists. To achieve this objective, an online survey has gathered 431 valid responses for analysis. Structural equation modeling was employed to investigate the relationships between variables in the proposed model. We find evidence to show that eWOM positively affects potential tourists’ travel intentions, while attitude and motivation play positive mediating roles in the effect of eWOM on customers' travel intentions. These results suggest the received information from online reviews, along with optimistic attitudes and motivations, can promote potential tourists’ decisions. Moreover, while eWOM can be a useful source to grasp customers’ demands, it may also spread unfavorable reviews about the destination. Hence, stakeholders should try to well manage eWOM because if eWOM conveys positive messages, it can help boost tourism in the post-coronavirus pandemic. The paper contributes to the current literature by identifying a critical variable affecting customers’ travel intention during the post-pandemic era.
COVID-19 大流行促使人们花更多时间在社交媒体渠道上搜索信息。虽然大多数国家已进入新常态,但这些渠道仍在人们的决策中发挥着至关重要的作用。因此,本文旨在分析电子口碑与潜在游客的态度、动机和旅游意向之间的关系。为实现这一目标,我们通过在线调查收集了 431 份有效问卷进行分析。我们采用结构方程模型来研究拟议模型中各变量之间的关系。我们发现有证据表明,网络口碑对潜在游客的旅游意向有积极影响,而态度和动机在网络口碑对顾客旅游意向的影响中起着积极的中介作用。这些结果表明,从网络评论中获得的信息以及乐观的态度和动机可以促进潜在游客做出决定。此外,虽然网络口碑是掌握顾客需求的有用来源,但它也可能传播对目的地不利的评论。因此,利益相关者应努力管理好网络口碑,因为如果网络口碑传递的是积极的信息,那么它将有助于在冠状病毒大流行后促进旅游业的发展。本文通过确定后疫情时代影响顾客旅游意向的一个关键变量,对现有文献做出了贡献。
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引用次数: 0
When Central Asian Prefers Langkawi Island: Understanding Luxury Travel Motivations and Behaviour 当中亚人偏爱兰卡威岛时:了解奢华旅游的动机和行为
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-18 DOI: 10.29036/jots.v14i27.507
Norliza Md Zain, M. Hanafiah, M. Zahari
This study investigates luxury tourists’ outbound travel motivation and how it influences their tourism destination selection, satisfaction, and future revisit intention. Two hundred and fifty-six (256) respondents participated in this study. The online survey link was shared using social media platforms where the snowball technique spread the questionnaire links to the respondents that fit the study's inclusion. Partial-Least Square-Structural Equation Modelling (PLS-SEM) was used to test and confirm the study model and hypotheses. Combining two theoretical underpinnings, Maslow’s theory of motivation and push and pull motivations theory, this study’s findings depict two major antecedents of luxury-driven experiences: social value and destination uniqueness. The results demonstrate that luxury tourists’ push and pull travel motivation predictors emerged as significant antecedents for their destination satisfaction and willingness to return. Furthermore, the mediating effect confirms that satisfaction plays a significant mediating role in the pull motivation and revisit intention inter-relationship. The findings of this study provide empirical support for understanding the psychological aspects of luxury travellers while offering insights for destination managers to develop niche marketing strategies for attracting luxury tourists. The present research also provides luxury tourism destination managers with a clear comprehension of the underlying mechanism of the luxury tourists’ loyalty generation process.
本研究调查了豪华游客的出境旅游动机,以及该动机如何影响他们的旅游目的地选择、满意度和未来重游意向。共有 256 名受访者参与了本研究。在线调查的链接通过社交媒体平台进行分享,通过滚雪球技术将问卷链接传播给符合研究范围的受访者。研究采用了偏最小二乘法结构方程模型(PLS-SEM)来检验和确认研究模型和假设。结合马斯洛动机理论和推拉动机理论这两个理论基础,本研究的结果描述了奢侈品驱动体验的两个主要前因:社会价值和目的地独特性。研究结果表明,奢侈品游客的推拉式旅游动机预测因素是其目的地满意度和再次出游意愿的重要前因。此外,中介效应证实,满意度在拉动动机和重游意愿的相互关系中起着重要的中介作用。本研究的结果为了解奢侈品游客的心理层面提供了实证支持,同时也为目的地管理者制定吸引奢侈品游客的利基营销策略提供了启示。本研究还为豪华旅游目的地管理者提供了对豪华游客忠诚度产生过程的内在机制的清晰理解。
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引用次数: 0
Digital Nomads' Willingness to Stay – a Combined Analysis of SEM and fsQCA Results 数字游民的居留意愿--SEM 和 fsQCA 结果的综合分析
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-18 DOI: 10.29036/jots.v14i27.586
Taciane Azevedo Andrade, Álvaro Dias, M. Patuleia, Leandro F. Pereira
Lisbon is a multicultural city with a business center that hosts major technology companies and professionals in the field, including digital nomads. High demand for tourist accommodation and the arrival of foreigners to work in the country have led to an imbalance between the supply and affordable cost of real estate for residents of the capital. This work aims to survey and determine whether digital nomads in Lisbon intend to settle in the city or are just passing through. To identify the combination of factors that influence digital nomads’ decision-making, we conducted a quantitative study using survey data tested through structural equation modelling and configurational analysis by fsQCA. The results show that while the decision to stay in the city is heavily influenced by community attachment, we found three configurations that reveal distinct patterns of digital nomads’ intention to stay in the city. These results suggest that policymakers need to consider that digital nomads are not a homogeneous group. This study makes an important contribution to the understanding of behavioral intentions and is, to the authors’ knowledge, the first to identify different configurations based on digital nomads’ intentions to stay in a city.
里斯本是一个多元文化城市,商业中心聚集了大型科技公司和该领域的专业人士,包括数字游民。对旅游住宿的高需求和外国人来此工作,导致首都居民的房地产供应和可负担成本之间的不平衡。这项工作旨在调查并确定里斯本的数字游民是打算在这座城市定居,还是只是路过。为了确定影响数字游民决策的因素组合,我们利用调查数据开展了一项定量研究,并通过结构方程建模和 fsQCA 配置分析进行了检验。研究结果表明,虽然留在城市的决定在很大程度上受社区归属感的影响,但我们发现有三种配置揭示了数字游民留在城市的意图的独特模式。这些结果表明,政策制定者需要考虑到数字游民并不是一个单一的群体。这项研究为理解行为意图做出了重要贡献,据作者所知,这是首次根据数字游民留在城市的意图确定不同的配置。
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引用次数: 0
Examination of Tourists’ Culinary Experience: Revisiting the Experience Economy in the Case of Hue Cuisine 考察游客的美食体验:以顺化美食为例重新审视体验经济
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-18 DOI: 10.29036/jots.v14i27.641
Thuy Dieu Thi Hoang
This research aims to examine a scale to measure the culinary experience of tourists through the case of Hue cuisine in Vietnam. It could help address the issue of measurement inconsistency in culinary experience research. Data were gathered through semi-structured interviews with 20 domestic tourists and then through surveys with 433 tourists. Using factor analysis methods, the research revealed that tourists’ culinary experience was measured by a second-order scale encompassing three interrelated dimensions. They included educational experience, escapist experience, and entersthetic experience. This culinary experience scale was found to be reliable, convergent, discriminant, and nomologically valid. The newly developed scale of culinary experience could be utilized in similar tourism contexts where the local food is unique and tasty. In addition, the research enhances tourism professionals' understanding of the significance of tourists' culinary experience. Consequently, they could improve tourists' experiences through a range of activities, such as telling stories about the local food, creating food check-in venues, and organizing local food games or contests. In terms of theoretical contribution, this research enhances the understanding of customer experience in the tourism context by validating a new second-order scale of culinary experience. The research also provides empirical evidence to demonstrate the multi-dimensional, collective, and changing nature of tourists’ culinary experience, using the Experience Economy perspective.
本研究旨在通过越南顺化美食的案例,研究衡量游客美食体验的量表。这有助于解决烹饪体验研究中测量不一致的问题。通过对 20 名国内游客进行半结构化访谈,然后对 433 名游客进行问卷调查,收集了相关数据。通过因素分析方法,研究发现游客的烹饪体验是通过一个二阶量表来测量的,该量表包含三个相互关联的维度。它们包括教育体验、逃避体验和审美体验。研究发现,该烹饪体验量表具有可靠性、收敛性、判别性和名义效度。新开发的美食体验量表可用于当地美食独特美味的类似旅游环境中。此外,这项研究还提高了旅游专业人员对游客美食体验重要性的认识。因此,他们可以通过一系列活动改善游客的体验,如讲述当地美食故事、创建美食签到场所、组织当地美食游戏或比赛等。在理论贡献方面,本研究通过验证新的烹饪体验二阶量表,加深了人们对旅游业顾客体验的理解。研究还提供了实证证据,从体验经济的角度证明了游客烹饪体验的多维性、集体性和变化性。
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引用次数: 0
A Systematic Literature Review on Marine Tourism in Business Management: State of the Art and Future Research Agenda 关于商业管理中的海洋旅游的系统性文献综述:现状与未来研究议程
IF 6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2023-12-18 DOI: 10.29036/jots.v14i27.549
Mochammed Fahlevi
This systematic literature review investigates marine tourism within the scope of business management areas, shedding light on diverse industry dimensions, from environmental impacts to economic valuations. Utilizing the Scopus database and spanning a decade (2012-2022), this research meticulously sifts through an initial bulk of identified articles, ultimately honing in on 37 pertinent papers through a criterion that ensured relevance via aspects like authorship, title, publication year, journal, and citation count. With a structured mapping approach, the research categorizes marine tourism in business management into basic, emerging, motor, and niche themes, revealing critical insights and articulating states of the art in several key facets of marine tourism. Among these are Limited Focus on Sustainable Practices, Under-Explored Technology Utilization, Insufficient Market Segmentation Studies, and Minimal Research on Crisis Management. The study further crafts a future research agenda, considering pivotal domains such as sustainability, technology, market dynamics, crisis management, and community engagement. Serving as a potential cornerstone for forthcoming studies, this research not only maps out future investigations in marine tourism within business management but also highlights themes ripe for deeper, more detailed exploration, thereby enriching the academic vista in marine tourism within the realm of business management.
这篇系统的文献综述调查了商业管理领域内的海洋旅游业,揭示了从环境影响到经济价值等不同的行业层面。本研究利用 Scopus 数据库,跨越十年(2012-2022 年),对最初确定的大量文章进行了细致筛选,通过作者、标题、出版年份、期刊和引用次数等方面确保相关性的标准,最终筛选出 37 篇相关论文。研究采用结构化的绘图方法,将商业管理中的海洋旅游分为基础主题、新兴主题、机动主题和利基主题,揭示了海洋旅游几个关键方面的重要见解并阐明了其现状。这些主题包括:对可持续实践的关注有限、技术利用探索不足、市场细分研究不足以及危机管理研究极少。本研究进一步制定了未来的研究议程,考虑了可持续发展、技术、市场动态、危机管理和社区参与等关键领域。作为即将开展的研究的潜在基石,本研究不仅描绘了商业管理中海洋旅游的未来调查,还强调了更深入、更详细探索的成熟主题,从而丰富了商业管理领域中海洋旅游的学术视野。
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引用次数: 0
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Journal of Tourism and Services
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