Examining the Effects of Student–Faculty Ethnic Similarity and Level of Group Representation on Teaching Evaluations

IF 2.8 Q1 EDUCATION & EDUCATIONAL RESEARCH Journal of Marketing Education Pub Date : 2022-11-29 DOI:10.1177/02734753221138956
T. Louie, Marissa Y. H. Nishijima
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Abstract

This research explores if student and faculty ethnic similarity produces more favorable teaching evaluations, and if the effect is enhanced when ethnic group representation on campus is low. When student and faculty ethnicity was similar, (a) students from low-representation groups provided the highest evaluations, and (b) students from high-representation groups showed both “more favorable” and “less favorable” evaluations. Evidence suggests that the pattern of findings was strong for qualitatively oriented courses, with the results for quantitative classes less conclusive. Discussion focuses on potential influences to ethnic similarity effects, applications to real-world settings, and future research.
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考察师生种族相似性和群体代表性水平对教学评价的影响
本研究探讨学生和教师的种族相似性是否会产生更有利的教学评价,以及当校园中种族代表性较低时,这种效果是否会增强。当学生和教师种族相似时,(a)来自低代表性群体的学生给出了最高的评价,(b)来自高代表性群体的学生给出了“更有利”和“不太有利”的评价。有证据表明,以质量为导向的课程的结果模式很强,而以数量为导向的课程的结果则不那么确凿。讨论的重点是对种族相似性效应的潜在影响,在现实环境中的应用,以及未来的研究。
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来源期刊
Journal of Marketing Education
Journal of Marketing Education EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
6.00
自引率
25.00%
发文量
21
期刊介绍: The Journal of Marketing Education is the leading international scholarly journal devoted to contemporary issues in marketing education. Its mission is to provide a forum for the exchange of ideas, information, and experiences related to the process of educating students in marketing and its subfields. Its audience is largely composed of marketing faculty members at institutions of higher education where teaching is an integral component of their overall responsibilities. The main function of the Journal of Marketing Education is to publish articles focusing on the latest teaching/learning strategies and tactics in marketing education.
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