Organization–government relationships in sub-Saharan Africa: the emerging public affairs industry in Kenya

IF 3.1 Q1 COMMUNICATION Journal of Communication Management Pub Date : 2023-03-14 DOI:10.1108/jcom-07-2022-0093
Dane Kiambi, Phillip C. Arceneaux, Guy J. Golan
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Abstract

PurposeThis paper offers grounded insights on organization–government relationships, or the practice of public affairs, in Kenya.Design/methodology/approachIn-depth interviews were conducted with senior Kenyan practitioners. Interviewees represent national corporations, multinational corporations with offices in Kenya, consulting agencies, parastatal intergovernmental organizations, national government and county governments.FindingsResults suggest Kenyan public affairs is centered on relationship management, research and intelligence gathering, risk management and strategic communication. Second, while lobbying is a tactic, it is not synonymous with the broader scope of public affairs strategy. Third, the absence of educational training, a professional body to oversee the profession and the perception of public affairs as “bribery” are threats to the profession's growth.Research limitations/implicationsFindings should not be interpreted to represent “Africa's public affairs industry,” rather a snapshot of the profession contextualized in Kenya.Practical implicationsKenya needs a professional body to manage the public affairs profession at a national level. It also needs an established curriculum in its higher education environment. Lastly, as one of the fastest growing markets in the world, understanding the public policy environment will benefit multinational organizations looking to expand and operate in Kenya.Originality/valueThis study contributes diverse and inclusive insights on the practice of public affairs in a leading economic and political actor in sub-Saharan Africa. It also expands organization–public relationship theory to articulate engagement with governmental stakeholders.
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撒哈拉以南非洲的组织-政府关系:肯尼亚新兴的公共事务产业
目的本文对肯尼亚的组织-政府关系或公共事务实践提供了有根据的见解。对肯尼亚资深从业者进行了设计/方法/方法深入访谈。受访者代表国家公司、在肯尼亚设有办事处的跨国公司、咨询机构、半官方政府间组织、国家政府和县政府。调查结果表明,肯尼亚公共事务以关系管理、研究和情报收集、风险管理和战略沟通为中心。其次,虽然游说是一种策略,但它并不是更广泛的公共事务战略的代名词。第三,缺乏教育培训、缺乏监督该行业的专业机构以及将公共事务视为“贿赂”是对该行业发展的威胁。研究局限性/含义研究结果不应被解释为代表“非洲公共事务行业”,而应是肯尼亚专业背景的快照。实际含义肯尼亚需要一个专业机构来管理国家层面的公共事务专业。它还需要在其高等教育环境中制定一套既定的课程。最后,作为世界上增长最快的市场之一,了解公共政策环境将有利于希望在肯尼亚扩张和运营的跨国组织。Originality/value这项研究为撒哈拉以南非洲一个主要经济和政治行为者的公共事务实践提供了多样化和包容性的见解。它还扩展了组织-公共关系理论,以阐明与政府利益相关者的接触。
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来源期刊
CiteScore
5.40
自引率
6.50%
发文量
29
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