{"title":"An Ueber to take your Brand to the next level","authors":"Pablo D. Lopez Zadicoff, J. Kuehlwein","doi":"10.1080/20511817.2022.2095480","DOIUrl":null,"url":null,"abstract":"In this conversation with J.P. Kuehlwein, we discuss the ethos of the Ueber-Brands TM , and we preview the 6-step method the author develops in his new book Brand Elevation to take any brand to this mythological plane . Ueber-Brands TM the term coined","PeriodicalId":55901,"journal":{"name":"Luxury-History Culture Consumption","volume":null,"pages":null},"PeriodicalIF":0.4000,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Luxury-History Culture Consumption","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/20511817.2022.2095480","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
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Abstract
In this conversation with J.P. Kuehlwein, we discuss the ethos of the Ueber-Brands TM , and we preview the 6-step method the author develops in his new book Brand Elevation to take any brand to this mythological plane . Ueber-Brands TM the term coined
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