{"title":"The Transformation of the Colombian Media Industry in the Smartphone Era","authors":"A. Barrios-Rubio, L. Pedrero-Esteban","doi":"10.1177/0973258620981347","DOIUrl":null,"url":null,"abstract":"Smartphone normalisation device prevalent access to information and digital entertainment has modified the routines of production, distribution and marketing of the traditional media industry. This study analyses and systematises the strategies of the 10 main Colombian operators in press, radio and TV—according to their impact and scope—on Facebook, Twitter, Instagram and YouTube through a quantitative and qualitative study of their messages in order to identify its positioning, treatment and effectiveness. The results of this study allow us to recognise the renewal of productive routines online and offline, decreasingly linked to Journalism.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/0973258620981347","citationCount":"10","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Creative Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/0973258620981347","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 10
Abstract
Smartphone normalisation device prevalent access to information and digital entertainment has modified the routines of production, distribution and marketing of the traditional media industry. This study analyses and systematises the strategies of the 10 main Colombian operators in press, radio and TV—according to their impact and scope—on Facebook, Twitter, Instagram and YouTube through a quantitative and qualitative study of their messages in order to identify its positioning, treatment and effectiveness. The results of this study allow us to recognise the renewal of productive routines online and offline, decreasingly linked to Journalism.
期刊介绍：
The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.
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