A estética do sucesso vocal: discursos engendrados na construção de vozes de sucesso midiático

Abstract

This study aims to analyze how a type of vocal aesthetics is produced, from a performativity to sayings about successful voices. We believe that, due to the speeches conveyed about the materialization of the voice that (re) produces subjects and meanings of success, there is also a complex discursivization of the aesthetics of success reception. For the observation of so much, we will employ the theoretical methodological apparatus of the French Discourse Analysis, especially guided by the notion of pre-constructed, of presupposition and implied, of intra and interdiscourse, as well as of metaphorical slips (effects). Thus, we will investigate the media discursive functions that make it possible to affirm that the reception of the voice, to a large extent, engenders a successful vocal aesthetic and, consequently, supports the maintenance of this particular listening. In particular, we will analyze articles from Rolling Stone magazine, “Quando Michael se Tornou Michael” (SHEFFIELD, 2010), “Amy Winehouse 1983-2011” (ELISCU, 2011), and “Voz Imortal” (CAVALCANTI, 2015), published in the years 2010, 2011 and 2015 respectively.