YudhitaValen Prasarry, R. Y. Sayoga, Frihardina Marsintauli, Dessy Handayani
{"title":"Investasi Digital Reksa Dana dengan Model Unified Theory Acceptance and Use of Technology (UTAUT) Pada Generasi Y dan Z","authors":"YudhitaValen Prasarry, R. Y. Sayoga, Frihardina Marsintauli, Dessy Handayani","doi":"10.30596/jimb.v24i1.14451","DOIUrl":null,"url":null,"abstract":"Purpose – This research is to determine the factors influencing investors' intention to use investment applications among generations Y and Z. Method – The sampling technique uses purposive sampling to obtain 294 samples of digital investment users in Indonesia. Data was collected online and analysed using structural equation modelling (SEM) based on partial least squares (PLS) components or variants. Results – The study’s results show that performance expectations, effort expectations, social influence, facility conditions, hedonic motivation","PeriodicalId":52987,"journal":{"name":"Jurnal Ilmiah Manajemen dan Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Ilmiah Manajemen dan Bisnis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.30596/jimb.v24i1.14451","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Purpose – This research is to determine the factors influencing investors' intention to use investment applications among generations Y and Z. Method – The sampling technique uses purposive sampling to obtain 294 samples of digital investment users in Indonesia. Data was collected online and analysed using structural equation modelling (SEM) based on partial least squares (PLS) components or variants. Results – The study’s results show that performance expectations, effort expectations, social influence, facility conditions, hedonic motivation
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
