{"title":"STUDENTS PERCEIVED VALUE TOWARD UNIVERSITIES’ HIGH QUALITY PROGRAM IN VIETNAM","authors":"Viêt Cao, Phat Hong Doa","doi":"10.22452/mojem.vol7no4.1","DOIUrl":null,"url":null,"abstract":"This study empirically examines the effects of students perceived value toward high quality program in universities. Structural equation modelling was used to test these effects through using a sample of 277 students from three public universities in Ho Chi Minh City, Vietnam. The results showed that among the three determinants, only perceived service quality affects emotional value. Although perceived price was found not to have an impact on emotional value, it has a significant and positive effect on perceived service quality. Moreover, the study also reveals that perceived service quality has a significant and negative influence on perceived performance risk. These findings imply that managers of the high-quality program at universities should pay attention to improving the perception of service quality in order to enhance emotional value.","PeriodicalId":37473,"journal":{"name":"Malaysian Online Journal of Educational Management","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2019-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Malaysian Online Journal of Educational Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22452/mojem.vol7no4.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
Abstract
This study empirically examines the effects of students perceived value toward high quality program in universities. Structural equation modelling was used to test these effects through using a sample of 277 students from three public universities in Ho Chi Minh City, Vietnam. The results showed that among the three determinants, only perceived service quality affects emotional value. Although perceived price was found not to have an impact on emotional value, it has a significant and positive effect on perceived service quality. Moreover, the study also reveals that perceived service quality has a significant and negative influence on perceived performance risk. These findings imply that managers of the high-quality program at universities should pay attention to improving the perception of service quality in order to enhance emotional value.
期刊介绍：
The Malaysian Journal of Educational Management is interested in features manuscripts concerning recent research and developments, professional issues, administrative and leadership concerns, and creative strategies and policies to improve educational management. MOJEM publishes original contributions on educational management , administration and leadership in the widest sense: on the management planning, policy decisions, finance, human recourse development, organizational behavior, change management and alternatives in schools as well as further and higher education institutions. By promoting critical discussion on current innovations within these areas, the journal represents an excellent forum for highlighting the profile of educational management on both a national and international level. MOJEM covers the recent research and practices on key debates and controversies within the broad field of educational management planning and policy. The journal also blends the best of educational research and practice, making it a valuable resource for educators, management, policy makers, administrators, researchers, teachers, and post graduate students. Anyone in the profession of educational management may submit her/his manuscript(s) for publication consideration in MOJEM. All submission will be double-blind reviewe by at least two professional reviewers with expertise in the relevant areas . Articles may be contributed at any time for publication consideration.
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