{"title":"The Revolution Will Be Forwarded: Interrogating India's WhatsApp Imaginary","authors":"Jessica Maddox, Shaheen Kanthawala","doi":"10.1177/01968599221095177","DOIUrl":null,"url":null,"abstract":"WhatsApp is one the world's most popular social media apps, as well as one of the most popular chat-based, closed platforms. Utilizing the insights from 19 in-depth interviews, we approach WhatsApp from a cultural perspective of ritual communication, seeking to understand how people make sense of WhatsApp use in their daily lives. We found WhatsApp is largely used to maintain community and fellowship with friends, coworkers, family, and even acquaintances or strangers. However, WhatsApp use is not wholly cohesive or harmonious. Social life on WhatsApp can become highly fragmented given numerous groups, and more groups mean more messages that individuals struggle to keep up with. We define the central nature of WhatsApp in Indian social life as India's WhatsApp imaginary, in which ritualized mobile media practices intertwine with cultural contexts to transcend borders, connect people via mobile affordances, and sustain daily social and business lives.","PeriodicalId":45677,"journal":{"name":"Journal of Communication Inquiry","volume":"47 1","pages":"249 - 267"},"PeriodicalIF":0.9000,"publicationDate":"2022-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Communication Inquiry","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/01968599221095177","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 2
Abstract
WhatsApp is one the world's most popular social media apps, as well as one of the most popular chat-based, closed platforms. Utilizing the insights from 19 in-depth interviews, we approach WhatsApp from a cultural perspective of ritual communication, seeking to understand how people make sense of WhatsApp use in their daily lives. We found WhatsApp is largely used to maintain community and fellowship with friends, coworkers, family, and even acquaintances or strangers. However, WhatsApp use is not wholly cohesive or harmonious. Social life on WhatsApp can become highly fragmented given numerous groups, and more groups mean more messages that individuals struggle to keep up with. We define the central nature of WhatsApp in Indian social life as India's WhatsApp imaginary, in which ritualized mobile media practices intertwine with cultural contexts to transcend borders, connect people via mobile affordances, and sustain daily social and business lives.
期刊介绍：
The Journal of Communication Inquiry emphasizes interdisciplinary inquiry into communication and mass communication phenomena within cultural and historical perspectives. Such perspectives imply that an understanding of these phenomena cannot arise soley out of a narrowly focused analysis. Rather, the approaches emphasize philosophical, evaluative, empirical, legal, historical, and/or critical inquiry into relationships between mass communication and society across time and culture. The Journal of Communication Inquiry is a forum for such investigations.
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