{"title":"The Destiny of Movies’ Box Office Performance in China: An Expectation–Evaluation Model","authors":"Xuefei Li, Hua-liang Lu, Chengzhong Wu","doi":"10.1080/10632921.2021.2018375","DOIUrl":null,"url":null,"abstract":"Abstract This article constructs an expectation-evaluation-performance model to investigate the effect of word-of-mouth on movie box office performance in China. The findings indicate that online rating score positively affects the total box office revenue through influencing the resilience of its life cycle. Specifically, 1 unit increase of the rating score would make the decay index 73.5% higher on average, positively contributing to relevant revenue increase from the opening base. We also find that the impacts of expectation and rating vary among different genres, with larger influence among sci-fi, action, or comedy movies.","PeriodicalId":45760,"journal":{"name":"JOURNAL OF ARTS MANAGEMENT LAW AND SOCIETY","volume":null,"pages":null},"PeriodicalIF":0.5000,"publicationDate":"2022-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"JOURNAL OF ARTS MANAGEMENT LAW AND SOCIETY","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10632921.2021.2018375","RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
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Abstract
Abstract This article constructs an expectation-evaluation-performance model to investigate the effect of word-of-mouth on movie box office performance in China. The findings indicate that online rating score positively affects the total box office revenue through influencing the resilience of its life cycle. Specifically, 1 unit increase of the rating score would make the decay index 73.5% higher on average, positively contributing to relevant revenue increase from the opening base. We also find that the impacts of expectation and rating vary among different genres, with larger influence among sci-fi, action, or comedy movies.
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How will technology change the arts world? Who owns what in the information age? How will museums survive in the future? The Journal of Arts Management, Law, and Society has supplied answers to these kinds of questions for more than twenty-five years, becoming the authoritative resource for arts policymakers and analysts, sociologists, arts and cultural administrators, educators, trustees, artists, lawyers, and citizens concerned with the performing, visual, and media arts, as well as cultural affairs. Articles, commentaries, and reviews of publications address marketing, intellectual property, arts policy, arts law, governance, and cultural production and dissemination, always from a variety of philosophical, disciplinary, and national and international perspectives.
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