Beyond Mall Christianity: Megachurches Navigating Southeast Asian Urbanism

Abstract

The global spread of Pentecostalism has been facilitated by a combination of transnational impulses and indigenizing interests. In the case of independent Pentecostal megachurches, their growth in urban centres is reflected in both Western and Asian societies. Megachurches in America and Southeast Asia have flourished because of their unique blend of middle- class congregants, appeal to consumerist and popular culture, as well as their compatibility with the urban lifestyle patterns of their congregants. However, it would be a mistake to assume that the drivers of growth and the conditions behind the common features of these megachurches are the same. Examining Jakarta, Surabaya, Kuala Lumpur, and Manila, we show that megachurches are not located in shopping malls and commercial complexes merely for growth purposes or to align with the consumerism ethos of capitalism. Deeply local concerns, such as hostile neighbourhoods dominated by Muslim or Catholic majorities, have led to the camouflaging of Christian symbols in urban settings. The purposeful targeting of youth also reveals the Southeast Asian megachurch engaging with the new urban mobilities triggered by rapid economic development. We conclude that the Southeast Asian city's structure and layout are being repurposed by Christian innovation and reinterpretation. Christianity in the Southeast Asian city is hidden in plain sight.