Valenced Media Effects on Robot-Related Attitudes and Mental Models: A Parasocial Contact Approach

Q1 Social Sciences HumanMachine Communication Journal Pub Date : 2023-07-01 DOI:10.30658/hmc.6.9
Jan-Philipp Stein, J. Banks
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Abstract

Despite rapid advancements in robotics, most people still only come into contact with robots via mass media. Consequently, robot-related attitudes are often discussed as the result of habituation and cultivation processes, as they unfold during repeated media exposure. In this paper, we introduce parasocial contact theory to this line of research— arguing that it better acknowledges interpersonal and intergroup dynamics found in modern human–robot interactions. Moreover, conceptualizing mediated robot encounters as parasocial contact integrates both qualitative and quantitative aspects into one comprehensive approach. A multi-method experiment offers empirical support for our arguments: Although many elements of participants’ beliefs and attitudes persisted through media exposures, valenced parasocial contact resulted in small but meaningful changes to mental models and desired social distance for humanoid robots.
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媒介对机器人相关态度和心理模型的影响:一种准社会接触方法
尽管机器人技术发展迅速,但大多数人仍然只是通过大众媒体接触到机器人。因此,机器人相关的态度经常被讨论为习惯化和培养过程的结果,因为它们在反复的媒体暴露中呈现出来。在本文中,我们将准社会接触理论引入这一研究领域,认为它更好地承认了现代人机交互中发现的人际和群体间动力学。此外,概念化中介机器人遭遇作为副社会接触整合定性和定量两个方面到一个全面的方法。一项多方法实验为我们的论点提供了经验支持:尽管参与者的信念和态度的许多元素通过媒体暴露而持续存在,但有价值的准社会接触导致了对人形机器人的心理模型和期望的社会距离的微小但有意义的变化。
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来源期刊
CiteScore
10.00
自引率
0.00%
发文量
10
审稿时长
8 weeks
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