{"title":"Why Not Travel to Malaysia? Perspectives of Future Senior Tourists toward Senior-Friendly Destination Attributes","authors":"Liew Sien Leong, S. R. Hussin, N. Abdullah","doi":"10.1080/1528008X.2021.2024108","DOIUrl":null,"url":null,"abstract":"ABSTRACT The push-pull motivation theory was applied to examine the role of travel motivation in the relationship between senior-friendly destination attributes and future seniors’ travel intention to a senior-friendly destination. A quantitative cross-sectional study was conducted on a sample of 209 future senior tourists in Malaysia. Hierarchical multiple regression and factor analysis results revealed four important attribute dimensions of a senior-friendly destination from the perspective of future senior tourists, i.e., ‘senior-friendly facilities and accessibility,’ ‘tourism resources and attractions,’ ‘complementary services,’ and ‘safety and security services.’ ‘Tourism resources and attractions’ was found to be the only destination attribute that significantly predicts future seniors’ travel intention. Travel motivation was tested to determine its effect on travel intention, however the findings indicated that future senior tourists’ travel motivation has no moderating role in the relationship between senior-friendly destination attributes and travel intention. Implications and suggestions are provided for tourism researchers, destination managers, and travel service providers.","PeriodicalId":46803,"journal":{"name":"Journal of Quality Assurance in Hospitality & Tourism","volume":"24 1","pages":"75 - 100"},"PeriodicalIF":2.6000,"publicationDate":"2022-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Quality Assurance in Hospitality & Tourism","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/1528008X.2021.2024108","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 3
Abstract
ABSTRACT The push-pull motivation theory was applied to examine the role of travel motivation in the relationship between senior-friendly destination attributes and future seniors’ travel intention to a senior-friendly destination. A quantitative cross-sectional study was conducted on a sample of 209 future senior tourists in Malaysia. Hierarchical multiple regression and factor analysis results revealed four important attribute dimensions of a senior-friendly destination from the perspective of future senior tourists, i.e., ‘senior-friendly facilities and accessibility,’ ‘tourism resources and attractions,’ ‘complementary services,’ and ‘safety and security services.’ ‘Tourism resources and attractions’ was found to be the only destination attribute that significantly predicts future seniors’ travel intention. Travel motivation was tested to determine its effect on travel intention, however the findings indicated that future senior tourists’ travel motivation has no moderating role in the relationship between senior-friendly destination attributes and travel intention. Implications and suggestions are provided for tourism researchers, destination managers, and travel service providers.
期刊介绍：
The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism
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