{"title":"A Branch-and-Cut Approach for the Weighted Target Set Selection Problem on Social Networks","authors":"S. Raghavan, Rui Zhang","doi":"10.1287/IJOO.2019.0012","DOIUrl":null,"url":null,"abstract":"The study of viral marketing strategies on social networks has become an area of significant research interest. In this setting, we consider a combinatorial optimization problem, referred to as the...","PeriodicalId":73382,"journal":{"name":"INFORMS journal on optimization","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1287/IJOO.2019.0012","citationCount":"20","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"INFORMS journal on optimization","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/IJOO.2019.0012","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 20
Abstract
The study of viral marketing strategies on social networks has become an area of significant research interest. In this setting, we consider a combinatorial optimization problem, referred to as the...