Reflections on Professionalism and Human Touch—A Tribute

IF 5.4 2区 管理学 Q1 BUSINESS Journal of Advertising Pub Date : 2022-07-15 DOI:10.1080/00913367.2022.2087976
Shelly Rodgers
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Abstract

As we move through this 50th anniversary year of the Journal of Advertising (JA), I would like to recognize and pay tribute to the former editors of JA. When an editor’s term is complete, it may mark the conclusion of an individual’s service, but it is not the end of that editor’s presence in the journal. Indeed, each editor has brought novelty, creativity, and advancement, resulting in a constant effort to raise the journal’s profile. These contributions can be seen in the pages of JA and through a virtually untapped resource: their editorials. This editorial was written based on the available editorials of former JA editors; my own reflection on JA as its current editor in chief will wait until a later issue. My aim is not to provide the reader with numbers, bullet points, or chronologies. Instead, this editorial aims to show how the alliance of professionalism and the human touch of the editors in governing JA has continually shaped the journal through the years, gradually creating its distinctiveness within the broader discipline.
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关于专业性与人性化的思考——致敬
值此《广告杂志》创刊50周年之际,我谨向《广告杂志杂志》的前编辑们表示敬意。当一位编辑的任期结束时,它可能标志着个人服务的结束,但这并不是该编辑在期刊上存在的结束。事实上,每一位编辑都带来了新鲜感、创造力和进步,从而不断努力提高杂志的知名度。这些贡献可以在JA的页面上看到,也可以通过一个几乎未开发的资源看到:他们的社论。这篇社论是根据前JA编辑的现有社论撰写的;我对《JA》现任主编的看法将等到下一期。我的目的不是为读者提供数字、要点或年表。相反,这篇社论旨在展示编辑们在管理JA中的专业精神和人性化联盟是如何多年来不断塑造该杂志的,并在更广泛的学科中逐渐创造其独特性。
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来源期刊
CiteScore
11.20
自引率
10.50%
发文量
55
期刊介绍: The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
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