Reflections on Professionalism and Human Touch—A Tribute

IF 5.4 2区 管理学 Q1 BUSINESS Journal of Advertising Pub Date : 2022-07-15 DOI:10.1080/00913367.2022.2087976
Shelly Rodgers
{"title":"Reflections on Professionalism and Human Touch—A Tribute","authors":"Shelly Rodgers","doi":"10.1080/00913367.2022.2087976","DOIUrl":null,"url":null,"abstract":"As we move through this 50th anniversary year of the Journal of Advertising (JA), I would like to recognize and pay tribute to the former editors of JA. When an editor’s term is complete, it may mark the conclusion of an individual’s service, but it is not the end of that editor’s presence in the journal. Indeed, each editor has brought novelty, creativity, and advancement, resulting in a constant effort to raise the journal’s profile. These contributions can be seen in the pages of JA and through a virtually untapped resource: their editorials. This editorial was written based on the available editorials of former JA editors; my own reflection on JA as its current editor in chief will wait until a later issue. My aim is not to provide the reader with numbers, bullet points, or chronologies. Instead, this editorial aims to show how the alliance of professionalism and the human touch of the editors in governing JA has continually shaped the journal through the years, gradually creating its distinctiveness within the broader discipline.","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":5.4000,"publicationDate":"2022-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/00913367.2022.2087976","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

As we move through this 50th anniversary year of the Journal of Advertising (JA), I would like to recognize and pay tribute to the former editors of JA. When an editor’s term is complete, it may mark the conclusion of an individual’s service, but it is not the end of that editor’s presence in the journal. Indeed, each editor has brought novelty, creativity, and advancement, resulting in a constant effort to raise the journal’s profile. These contributions can be seen in the pages of JA and through a virtually untapped resource: their editorials. This editorial was written based on the available editorials of former JA editors; my own reflection on JA as its current editor in chief will wait until a later issue. My aim is not to provide the reader with numbers, bullet points, or chronologies. Instead, this editorial aims to show how the alliance of professionalism and the human touch of the editors in governing JA has continually shaped the journal through the years, gradually creating its distinctiveness within the broader discipline.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
关于专业性与人性化的思考——致敬
值此《广告杂志》创刊50周年之际,我谨向《广告杂志杂志》的前编辑们表示敬意。当一位编辑的任期结束时,它可能标志着个人服务的结束,但这并不是该编辑在期刊上存在的结束。事实上,每一位编辑都带来了新鲜感、创造力和进步,从而不断努力提高杂志的知名度。这些贡献可以在JA的页面上看到,也可以通过一个几乎未开发的资源看到:他们的社论。这篇社论是根据前JA编辑的现有社论撰写的;我对《JA》现任主编的看法将等到下一期。我的目的不是为读者提供数字、要点或年表。相反,这篇社论旨在展示编辑们在管理JA中的专业精神和人性化联盟是如何多年来不断塑造该杂志的,并在更广泛的学科中逐渐创造其独特性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CiteScore
11.20
自引率
10.50%
发文量
55
期刊介绍: The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
期刊最新文献
Computer Vision Models for Image Analysis in Advertising Research Computational Content Analysis in Advertising Research User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation Biometric Tools in a Computational Advertising Context: An Overview of Use and Application
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1