The Use of Short, Supplemental Content Videos in the Ad/PR Classroom

Abstract

The objective of the research reported in this article was to evaluate the usefulness of supplemental videos in the advertising and public relations (PR) classroom, featuring luminaries in these same fields. Students in an introductory course in advertising and PR were given an assignment based on videos from an online library of short videos. Through a survey, students shared their attitudes and open-ended opinions toward the assignment and the videos. The findings suggest that having an assignment that incorporated videos was a useful addition to stimulate students' understanding of course materials. The videos were regarded positively along a number of important dimensions and motivated students to learn more about the advertising industry. This paper also includes five suggestions for incorporating the videos in an instructional setting.