Communication Strategies in Relation to COVID-19 in South Africa and Ghana: A Systematic Review

Abstract

COVID-19 is a novel severe acute respiratory syndrome coronavirus 2 (SAR–CoV-2) spread from person to person through infected air droplets of saliva and discharged from sneezes and coughs. This study seeks to contribute to knowledge and understanding of how coronavirus outbreaks could be addressed by examining communication and media strategies used by governments and public health institutions in South Africa and Ghana during the coronavirus pandemic. The study systematically analysed published data on COVID-19 in South Africa and Ghana from 2019 to 2020 to identify recurring themes to discuss issues regarding communication strategies in response to the outbreak. This study found various inadequacies and challenges to communication and media strategies to address the spread of COVID-19. The governments and public health institutions in South Africa and Ghana used multiple mass media channels to communicate different messages and create awareness about COVID-19. This article recommends the improvement of communication and media engagements between governments and health stakeholders in South Africa and Ghana to increase public awareness of the risks, threats and outcomes of COVID-19. The media in South Africa and Ghana must conduct fact finding of information about coronavirus from official sources in government and health institutions before dissemination to the public to minimise fake news, misinformation and disinformation. The governments and health institutions must not rely solely on traditional mass media strategies but also integrate indigenous communication strategies for engagements to address the challenges of mass media to increase public awareness about COVID-19 in South Africa and Ghana.