GLOCALISATION AND READINESS FOR OPEN INNOVATION: THE ROLE OF INSTITUTIONAL SUPPORT IN TRANSITIONAL ECONOMIES

IF 1.6 Q3 BUSINESS Central European Business Review Pub Date : 2022-02-23 DOI:10.18267/j.cebr.302
Maja Bašić
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Abstract

Studies on institutional support for the internationalisation of firms from transitional economies are inconclusive. This research contributes to the studies of institutional support in cases of firms with complementary innovation – internationalisation strategies. Mixed method research is used to support quantitative structural modelling. It uses qualitative interview data in combination with quantitative data gathered by a survey questionnaire on a sample of 88 telecommunications firms from the Croatia economy the year after it joined the European Union (2014). SmartPLS model is used to analyse data obtained through a questionnaire survey. The results show that institutions can assist firms in recombining their processes when they offer concrete product development support and, to a lesser extent, marketing support. The recombination of firms’ processes, i.e. its ability to openly innovate, leads to significantly better globalised-localised (glocal) financial and marketing performance, which results are robust. The results are inconclusive in the case of glocal growth performance. The structural model assessed the effect of readiness for open innovation on glocal growth as positive and insignificant, while the robustness check found it to be positive and significant. Implications for Central European audience: The value of this study is twofold. Firstly, it provides support and direction according to which institutional support could be directed to strengthen the internationalisation effort of the incumbent industry from transitional Central European economy that has transformed from the socialist to a market economy and undergone a process of joining the European Union. Secondly, it shows managers weak spots in institutional support and enables them to mitigate them quicker by finding similar support either outside of the firm on international markets or by employing highly qualified individuals.
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全球化与开放创新的准备:制度支持在转型经济中的作用
对转型经济体企业国际化的制度支持的研究尚无定论。本研究有助于研究具有互补性创新-国际化战略的企业的制度支持问题。混合方法研究为定量结构建模提供支持。它将定性访谈数据与定量数据相结合,这些数据是通过对克罗地亚经济中88家电信公司的调查问卷收集的,该调查是在克罗地亚加入欧盟(2014年)后的一年进行的。SmartPLS模型用于分析通过问卷调查获得的数据。结果表明,当机构提供具体的产品开发支持,并在较小程度上提供营销支持时,机构可以帮助企业重组其流程。企业流程的重组,即其公开创新的能力,显著提高了全球化-本地化(glocal)的财务和营销绩效,其结果是稳健的。在全球增长绩效的情况下,结果是不确定的。结构模型评估开放式创新准备度对全球增长的影响为正且不显著,而鲁棒性检验发现它是正且显著的。对中欧受众的启示:本研究的价值是双重的。首先,它为从社会主义经济向市场经济转型并经历了加入欧盟进程的中欧转型期经济中现有产业的国际化努力提供了制度性支持和方向。其次,它显示了管理人员在机构支持方面的弱点,并使他们能够通过在公司外部的国际市场上寻找类似的支持或雇用高素质的个人来更快地缓解这些弱点。
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来源期刊
Central European Business Review
Central European Business Review Business, Management and Accounting-Business and International Management
CiteScore
3.10
自引率
7.70%
发文量
27
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