{"title":"Vive la Différence? Is There a Gender Gap in Campaign Strategy and Spending, and Does It Matter?","authors":"P. Herrnson, C. Hunt, J. Kettler","doi":"10.1080/1554477X.2022.2030893","DOIUrl":null,"url":null,"abstract":"ABSTRACT Record numbers of women were elected into office in the US in recent years, and campaign financing may have contributed to their successes. This raises two questions: Is there a gender gap in campaign strategy and spending? And if there is, does it have an impact on election outcomes? Using a new dataset that includes itemized campaign expenditures for the almost 3,500 candidates who contested a House election between 2012 and 2020, we report little evidence of a gender gap in candidates’ campaign spending, but we find some differences in the effects of communications spending on women’s and men’s electoral performances. Female challengers, in particular, must spend more to achieve the same results as men. The findings provide yet another indicator that congressional elections are an uneven playing field, and women must work harder than men to get elected. The results have implications for elections, representation, and public policy.","PeriodicalId":46116,"journal":{"name":"Journal of Women Politics & Policy","volume":"43 1","pages":"463 - 482"},"PeriodicalIF":1.6000,"publicationDate":"2022-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Women Politics & Policy","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1080/1554477X.2022.2030893","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"POLITICAL SCIENCE","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT Record numbers of women were elected into office in the US in recent years, and campaign financing may have contributed to their successes. This raises two questions: Is there a gender gap in campaign strategy and spending? And if there is, does it have an impact on election outcomes? Using a new dataset that includes itemized campaign expenditures for the almost 3,500 candidates who contested a House election between 2012 and 2020, we report little evidence of a gender gap in candidates’ campaign spending, but we find some differences in the effects of communications spending on women’s and men’s electoral performances. Female challengers, in particular, must spend more to achieve the same results as men. The findings provide yet another indicator that congressional elections are an uneven playing field, and women must work harder than men to get elected. The results have implications for elections, representation, and public policy.
期刊介绍:
The Journal of Women, Politics & Policy explores women and their roles in the political process as well as key policy issues that impact women''s lives. Articles cover a range of tops about political processes from voters to leaders in interest groups and political parties, and office holders in the legislative, executive, and judicial branches of government (including the increasingly relevant international bodies such as the European Union and World Trade Organization). They also examine the impact of public policies on women''s lives in areas such as tax and budget issues, poverty reduction and income security, education and employment, care giving, and health and human rights — including violence, safety, and reproductive rights — among many others. This multidisciplinary, international journal presents the work of social scientists — including political scientists, sociologists, economists, and public policy specialists — who study the world through a gendered lens and uncover how gender functions in the political and policy arenas. Throughout, the journal places a special emphasis on the intersection of gender, race/ethnicity, class, and other dimensions of women''s experiences.