Vocabularies of Motive for Corporate Social Responsibility: The Emergence of the Business Case in Germany, 1970–2014

IF 3.4 2区 哲学 Q2 BUSINESS Business Ethics Quarterly Pub Date : 2023-04-14 DOI:10.1017/beq.2022.45
Nora Lohmeyer, Gregory Jackson
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Abstract

The business case constitutes an important instrumental motive for corporate social responsibility (CSR), but its relationship with other moral and relational motives remains controversial. In this article, we examine the articulation of motives for CSR among different stakeholders in Germany historically. On the basis of reports of German business associations, state agencies, unions, and nongovernmental organizations from 1970 to 2014, we show how the business case came to be a dominant motive for CSR by acting as a coalition magnet: the vocabulary was used strategically by key policy entrepreneurs, while being ambiguous for flexible interpretations by different stakeholders, and thereby growing in attractiveness. As a resulting discourse coalition emerged among business, state, and civil society actors, the moral and relational motives for CSR became increasingly marginalized. The article offers a new approach to studying motives and contributes to understanding the complementary or competing nature of different motives for CSR.
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企业社会责任动机词汇:德国商业案例的出现,1970-2014
商业案例是企业社会责任的重要工具性动机,但其与其他道德和关系动机的关系仍存在争议。在这篇文章中,我们考察了历史上德国不同利益相关者对企业社会责任动机的阐述。根据1970年至2014年德国商业协会、国家机构、工会和非政府组织的报告,我们展示了商业案例如何成为企业社会责任的主要动机,成为联盟的磁石:关键政策企业家战略性地使用了这个词汇,而不同利益相关者的灵活解释却模棱两可,从而增加吸引力。随着企业、国家和民间社会行动者之间由此形成的话语联盟,企业社会责任的道德和关系动机变得越来越边缘化。本文为研究企业社会责任动机提供了一种新的方法,有助于理解企业社会责任不同动机的互补性或竞争性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
6.20
自引率
10.00%
发文量
38
期刊介绍: Business Ethics Quarterly (BEQ) is a peer-reviewed scholarly journal that publishes theoretical and empirical research relevant to the ethics of business. Since 1991 this multidisciplinary journal has published articles and reviews on a broad range of topics, including the internal ethics of business organizations, the role of business organizations in larger social, political and cultural frameworks, and the ethical quality of market-based societies and market-based relationships. It recognizes that contributions to the better understanding of business ethics can come from any quarter and therefore publishes scholarship rooted in the humanities, social sciences, and professional fields.
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