Co-creation of business and marketing models for SMEs in short food supply chains in Lithuania, Latvia and Poland

IF 1.3 Q3 MANAGEMENT Central European Management Journal Pub Date : 2023-08-08 DOI:10.1108/cemj-12-2022-0254
Adam Oleksiuk, Katarzyna Rull Quesada
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Abstract

Purpose The aim of this article is to identify the issues of short food supply chains (SFSCs) in three countries of Central and Eastern Europe, i.e. Lithuania, Latvia and Poland, to compare the barriers to shortening food supply chains and to indicate business models for short supply chains.Design/methodology/approach Within the AgroBRIDGES project, the authors organized local co-creation workshops from August to September 2021 in 12 European regions and countries, engaging 150+ agrifood stakeholders of the project’s local communities.Findings The development potential of SFSCs in Lithuania, Latvia and Poland is high and seems to be growing every year. Currently, the development potential of SFSCs in Lithuania, Latvia and Poland is stimulated more by social trends than by public support. Traditional business models based on the distribution of food products through local and regional markets have a definitely diminishing potential.Research limitations/implications Although this article covers an existing gap in the literature, it also has several limitations that may serve as an inspiration for future research. First, the results draw on a sample of agrifood value chain stakeholders in Lithuania, Latvia and Poland; hence, the findings might be industry specific. Therefore, future studies should explore this topic on wider target groups or different industries. Moreover, the method is qualitative and could be supplemented with additional quantitative analysis of similar tools or the experience of other agrifood companies from European countries.Practical implications The article seeks to build bridges between consumers and producers by supporting SFSCs through a systemic, holistic and multi-actor approach.Originality/value The study elaborates on the under-researched topic of SFSCs in the context of barriers to shortening food supply chains and business models for short supply chains in Lithuania, Latvia and Poland.
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为立陶宛、拉脱维亚和波兰食品供应链中的中小企业共同创建商业和营销模式
目的本文的目的是确定中欧和东欧三个国家(即立陶宛、拉脱维亚和波兰)的短食品供应链问题,比较缩短食品供应链的障碍,并指出短供应链的商业模式。设计/方法/方法在AgroBRIDGES项目中,作者于2021年8月至9月在12个欧洲地区和国家组织了当地共创研讨会,吸引了该项目当地社区的150多名农业食品利益相关者。调查结果立陶宛、拉脱维亚和波兰的SFSC的发展潜力很高,而且似乎每年都在增长。目前,立陶宛、拉脱维亚和波兰的SFSC的发展潜力更多地受到社会趋势的刺激,而不是公众的支持。基于通过当地和区域市场分销食品的传统商业模式的潜力肯定在减弱。研究局限性/含义尽管本文涵盖了文献中现有的空白,但它也有一些局限性,可能会对未来的研究有所启发。首先,研究结果借鉴了立陶宛、拉脱维亚和波兰的农业食品价值链利益相关者样本;因此,这些发现可能是针对行业的。因此,未来的研究应该在更广泛的目标群体或不同的行业中探索这一主题。此外,该方法是定性的,可以补充对类似工具的额外定量分析或欧洲国家其他农业食品公司的经验。实际意义本文试图通过系统、整体和多参与者的方法支持SFSC,在消费者和生产者之间架起桥梁。独创性/价值该研究阐述了在立陶宛、拉脱维亚和波兰缩短食品供应链的障碍和短供应链的商业模式背景下,SFSC研究不足的主题。
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来源期刊
CiteScore
2.20
自引率
11.10%
发文量
21
审稿时长
24 weeks
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