{"title":"The dark side of customer analytics: the ethics of retailing","authors":"Chai Lee Goi","doi":"10.1007/s13520-021-00138-7","DOIUrl":null,"url":null,"abstract":"<div><p>The main objective of this article is to analyse the dark side of customer analytics and the ethics issues in the retailing industry. Ethics-related issues in retailing began to be discussed and studied primarily in the 1960s. The rising interest in ethical issues in retailing is in line with social concerns and consumer awareness, especially in the 1970s and 1980s. The use of big data in customer analytics is one of the most strategic weapons in the competitive retail environment, especially in terms of systematic examination of customers’ buying behaviour, trend, and pattern will be used to help make business decisions via market segmentation and predictive analytics. The dark side of customer analytics in retailing is mainly related to security and privacy, incentives, risks, data sharing management, and data vulnerabilities that ultimately erode customer confidence and satisfaction level.</p></div>","PeriodicalId":54051,"journal":{"name":"Asian Journal of Business Ethics","volume":"10 2","pages":"411 - 423"},"PeriodicalIF":1.9000,"publicationDate":"2021-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asian Journal of Business Ethics","FirstCategoryId":"1085","ListUrlMain":"https://link.springer.com/article/10.1007/s13520-021-00138-7","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ETHICS","Score":null,"Total":0}
引用次数: 0
Abstract
The main objective of this article is to analyse the dark side of customer analytics and the ethics issues in the retailing industry. Ethics-related issues in retailing began to be discussed and studied primarily in the 1960s. The rising interest in ethical issues in retailing is in line with social concerns and consumer awareness, especially in the 1970s and 1980s. The use of big data in customer analytics is one of the most strategic weapons in the competitive retail environment, especially in terms of systematic examination of customers’ buying behaviour, trend, and pattern will be used to help make business decisions via market segmentation and predictive analytics. The dark side of customer analytics in retailing is mainly related to security and privacy, incentives, risks, data sharing management, and data vulnerabilities that ultimately erode customer confidence and satisfaction level.
期刊介绍：
The Asian Journal of Business Ethics (AJBE) publishes original articles from a wide variety of methodological and disciplinary perspectives concerning ethical issues related to business in Asia, including East, Southeast and South-central Asia. Like its well-known sister publication Journal of Business Ethics, AJBE examines the moral dimensions of production, consumption, labour relations, and organizational behavior, while taking into account the unique societal and ethical perspectives of the Asian region. The term ''business'' is understood in a wide sense to include all systems involved in the exchange of goods and services, while ''ethics'' is understood as applying to all human action aimed at securing a good life. We believe that issues concerning corporate responsibility are within the scope of ethics broadly construed. Systems of production, consumption, marketing, advertising, social and economic accounting, labour relations, public relations and organizational behaviour will be analyzed from a moral or ethical point of view. The style and level of dialogue involve all who are interested in business ethics - the business community, universities, government agencies, non-government organizations and consumer groups.The AJBE viewpoint is especially relevant today, as global business initiatives bring eastern and western companies together in new and ever more complex patterns of cooperation and competition.
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