Design e tipografia como elementos da expressividade da poesia de Augusto de Campos

Abstract

The poetry of Augusto de Campos affirmed itself as concrete when it abandoned the conventions accepted by immediately previous modernist generations. It advanced in benefit of a new plurality of meanings through intensively exploring the word’s expressive potential and materiality. Campos is a poet of innovation who recovered the functionality of the page by controlling time and silence, which mobilize the senses through blank space, and who dislocated its work to exhibition spaces and to the streets. In this article we analyze his poetry considering the ways in which the text, in its visual and typographical form, activates the layers of the verbivocovisual meaning and, consequentely, the cultural and symbolical references linked to the shape of letters and the media.