{"title":"The Effects of Anger Appeals on Systematic Processing and Intentions: The Moderating Role of Efficacy","authors":"M. Turner, A. Richards, E. Bessarabova, Y. Magid","doi":"10.1080/08934215.2019.1682175","DOIUrl":null,"url":null,"abstract":"The anger activism model proposes that efficacy moderates the effect of anger on message processing and persuasion. This study tested the model’s predictions using a 2 (efficacy) × 2 (anger) × 2 (argument quality) experiment (N = 267) in the context of student protests. We found that when anger was high, people processed higher quality arguments more positively at levels of high efficacy but less positively at levels of low efficacy. A moderated moderated mediation model showed that these cognitions mediated the effect of the experimental interaction on intentions to protest.","PeriodicalId":45913,"journal":{"name":"Communication Reports","volume":"33 1","pages":"14 - 26"},"PeriodicalIF":1.2000,"publicationDate":"2020-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08934215.2019.1682175","citationCount":"16","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Reports","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08934215.2019.1682175","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 16
Abstract
The anger activism model proposes that efficacy moderates the effect of anger on message processing and persuasion. This study tested the model’s predictions using a 2 (efficacy) × 2 (anger) × 2 (argument quality) experiment (N = 267) in the context of student protests. We found that when anger was high, people processed higher quality arguments more positively at levels of high efficacy but less positively at levels of low efficacy. A moderated moderated mediation model showed that these cognitions mediated the effect of the experimental interaction on intentions to protest.
期刊介绍：
Communication Reports (CR), published biannually since 1988, is one of two scholarly journals of the Western States Communication Association (WSCA). The journal publishes original manuscripts that are short, data/text-based, and related to the broadly defined field of human communication. The mission of the journal is to showcase exemplary scholarship without censorship based on topics, methods, or analytical tools. Articles that are purely speculative or theoretical, and not data analytic, are not appropriate for this journal. Authors are expected to devote a substantial portion of the manuscript to analyzing and reporting research data.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
