{"title":"Getting Things Right; Diagnose and Design in The Evolution of Community Provisioning Systems","authors":"R. Layton, C. Domegan, Sarah Duffy","doi":"10.1177/02761467221109136","DOIUrl":null,"url":null,"abstract":"Climate change and a pandemic demonstrate that for most individuals, organisations and governments, it is the tensions that emerge between authoritarian regulatory control and small group independent self-organization, and between simple and complex choices in collective decision making, that present the most difficulties for a shared future. The hoped for outcomes do not always follow the choices made, highlighting the unpredictability of such complex crises. Consequently, drawing on macromarketing, marketing systems and human social evolution, we consider how to avoid failure or collapse, enhance quality of life for all, foster insights into community flexibility and resilience, whilst continually shaping over time and space our social, economic, political and environmental systems.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"1 1","pages":""},"PeriodicalIF":3.7000,"publicationDate":"2022-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Macromarketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/02761467221109136","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 3
Abstract
Climate change and a pandemic demonstrate that for most individuals, organisations and governments, it is the tensions that emerge between authoritarian regulatory control and small group independent self-organization, and between simple and complex choices in collective decision making, that present the most difficulties for a shared future. The hoped for outcomes do not always follow the choices made, highlighting the unpredictability of such complex crises. Consequently, drawing on macromarketing, marketing systems and human social evolution, we consider how to avoid failure or collapse, enhance quality of life for all, foster insights into community flexibility and resilience, whilst continually shaping over time and space our social, economic, political and environmental systems.
期刊介绍：
The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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