RETRACTED ARTICLE: Two decades of the Journal of Marketing Channels: Impacting the present and directing the future of marketing channel research

IF 0.7 Journal of Marketing Channels Pub Date : 2018-07-03 DOI:10.1080/1046669X.2019.1647914

James E. Zemanek, Erik C. Taylor, Trang P. Tran, David Carl Loomis

引用次数: 0

Abstract

Abstract We, the Publisher of Journal of Marketing Channels, have retracted the following article: Zemanek Jr., J. E., Taylor, E. C., Tran, T. P., & Loomis, D. C. (2019). Two decades of the Journal of Marketing Channels: Impacting the present and directing the future of marketing channel research. Journal of Marketing Channels. Advance online publication. doi:10.1080/1046669X.2019.1647914 This article has been retracted as it was published in error by the publisher whilst still in the peer review process. The authors have been notified of the retraction. We have been informed in our decision-making by our policy on publishing ethics and integrity and the COPE guidelines on retractions. The retracted article will remain online to maintain the scholarly record, but it will be digitally watermarked on each page as “Retracted.”

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回顾文章：《营销渠道杂志》二十年：影响营销渠道研究的现状和指导未来

摘要我们，《营销渠道杂志》的出版商，撤回了以下文章： Zemanek Jr.，J.E.，Taylor，E.C.，Tran，T.P.和Loomis，D.C.（2019）。《营销渠道杂志》二十年：影响营销渠道研究的现状和指导未来。营销渠道杂志。提前在线发布。doi:10.1080/146669X.2019.1647914 这篇文章已被撤回，因为它是由出版商在同行评审过程中错误发布的。提交人已收到撤回的通知。在我们的决策中，我们已经了解了我们关于出版道德和诚信的政策以及COPE关于撤回的指导方针。撤回的文章将保留在网上，以保持学术记录，但它将在每页上加上“撤回”的数字水印

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Channels BUSINESS-

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期刊介绍： The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage. Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing. The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.