The Adoption and Usage of Smartphone Media Technologies as A Source of News by Egyptian University Students

Hamza Saad Mohamed Saad
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引用次数: 3

Abstract

This study examines the adoption and use of smartphones as a source of news by Egyptian university students. The study was applied on a random sample of 400 university students, whom already have smartphones. This study was guided by the uses and gratification theory to explore the use of smartphones among university students as a news resource. The study used quantitative research methodology in the form of a survey. Information was collected using a self-administrated questionnaire between March 2018 and April 2018. Findings showed that although Egypt is not one of the oil-rich countries, most of the university students are heavy smartphone users and the vast majority (87.5%) of them are accessing news via their smartphones. More importantly, the findings revealed that university students mainly used smartphones to get general information (47.5%), Egypt's news (37.5%), entertainment (29.25%) and follow world's news (27.75%). Finally, findings showed that (70%) of students use their smartphones to follow current affairs, while 67.5% said that smartphones helpe them to communicate with their friends.
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埃及大学生对智能手机媒体技术作为新闻来源的采用和使用
这项研究调查了埃及大学生对智能手机作为新闻来源的采用和使用情况。这项研究随机选取了400名已经拥有智能手机的大学生作为研究对象。本研究以使用与满足理论为指导,探讨大学生使用智能手机作为新闻资源的情况。该研究采用了调查形式的定量研究方法。在2018年3月至2018年4月期间,使用自我管理问卷收集信息。调查结果显示,尽管埃及不是石油资源丰富的国家之一,但大多数大学生都是智能手机的重度用户,其中绝大多数(87.5%)通过智能手机获取新闻。更重要的是,调查结果显示,大学生主要使用智能手机获取一般信息(47.5%),埃及新闻(37.5%),娱乐(29.25%)和关注世界新闻(27.75%)。最后,调查结果显示(70%)的学生使用智能手机关注时事,而67.5%的学生表示智能手机帮助他们与朋友交流。
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来源期刊
International Journal of Customer Relationship Marketing and Management
International Journal of Customer Relationship Marketing and Management Business, Management and Accounting-Marketing
CiteScore
1.90
自引率
0.00%
发文量
33
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