DIGITAL TRANSFORMATION AND SUSTAINABLE ENTREPRENUERSHIP IN FOOD SUPPLY CHAIN

Abstract

Food logistics is a critical sub-category, with major implications for society, in which tech entrepreneurs can bring a significant paradigm shift. We will investigate these changes through the concept of green entrepreneurship and by briefly describing the EU strategy called Farm to Fork. In order to demonstrate that the change is already happening, we will present a case study featuring a tech start-up from Romania. The company is a successful application of sustainable entrepreneurship in the logistics and supply chain area and a practical exemplification of the Farm to Fork strategy.