Go-To-Market Strategies for Women Entrepreneurs

IF 2 4区管理学 Q3 BUSINESS Journal of Business-To-Business Marketing Pub Date : 2020-07-02 DOI:10.1080/1051712X.2020.1787030

E. Wilson

引用次数: 1

Abstract

The entrepreneurship literature contains a new contribution – a highly readable monograph comprised 24 short case studies on various topics regarding strategy of women-owned small businesses. Edite...

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女性企业家的市场进入策略

创业文献包含了一个新的贡献——一本可读性很强的专著，包括24个简短的案例研究，涉及妇女拥有的小企业战略的各个主题。伊迪丝。。。

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来源期刊

Journal of Business-To-Business Marketing BUSINESS-

CiteScore

2.20

自引率

35.70%

发文量

期刊介绍： The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities

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