{"title":"Politicized Tourism Consumption","authors":"Michelle I-Chieh Yang","doi":"10.1177/02761467231171892","DOIUrl":null,"url":null,"abstract":"This commentary examines the increasing politicization of tourism and attempts to theorize the phenomenon through a multilevel analysis. Tourism scholars have examined the link between politics and tourism through the prism of sustainability, terrorism, geopolitics, and tourism development. However, these studies have focused on different tourism activities or encounters without theorizing the relationship between politics and tourism consumption. This commentary argues that the increasing influence of nationalism in global politics, which also affects tourism consumption, requires a new conceptualization. The theoretical premise of political consumption is used to guide the multilevel (macro, meso, and micro) analysis of two recent tourist boycotts: 1) the THAAD incident between South Korea and China and 2) the APA boycott by Chinese tourists.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"43 1","pages":"299 - 305"},"PeriodicalIF":3.7000,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Macromarketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/02761467231171892","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 2
Abstract
This commentary examines the increasing politicization of tourism and attempts to theorize the phenomenon through a multilevel analysis. Tourism scholars have examined the link between politics and tourism through the prism of sustainability, terrorism, geopolitics, and tourism development. However, these studies have focused on different tourism activities or encounters without theorizing the relationship between politics and tourism consumption. This commentary argues that the increasing influence of nationalism in global politics, which also affects tourism consumption, requires a new conceptualization. The theoretical premise of political consumption is used to guide the multilevel (macro, meso, and micro) analysis of two recent tourist boycotts: 1) the THAAD incident between South Korea and China and 2) the APA boycott by Chinese tourists.
期刊介绍：
The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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