Digital Inclusion in Later Life: Older Adults’ Socialisation Processes in Learning and Using Technology

IF 4 Q2 BUSINESS Australasian Marketing Journal Pub Date : 2023-07-22 DOI:10.1177/14413582231187652
T. Aleti, B. Figueiredo, Diane M. Martin, M. Reid
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引用次数: 1

Abstract

This paper examines the influence of socialisation agents in shaping digital competence in older adults (aged 65+ years). Data was collected from the University of the Third Age (U3A) Network Victoria, a volunteer organisation that provides courses and programs for the retired and semi-retired community. We used a two-stage approach; focus groups as a sensitising tool, followed by 21 in-depth interviews. The research identifies three distinct consumer socialisation processes: reciprocity, self-socialisation and outsourcing, and details the central socialisation agents influencing these processes and how these processes influence learners to reach different socialisation outcomes. Overall, this study sheds light on the complex socialisation processes that influence how older adults become digitally competent and the barriers they face in this process, illuminating the need to address negative attitudes, improve access to devices and support older adults in maintaining their independence.
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晚年生活中的数字包容:老年人在学习和使用技术方面的社会化过程
本文考察了社交媒介在塑造老年人(65岁以上)数字能力方面的影响。数据来自维多利亚第三年龄大学网络,这是一个为退休和半退休社区提供课程和项目的志愿者组织。我们采用了两阶段的方法;重点小组作为宣传工具,随后进行了21次深入访谈。该研究确定了三个不同的消费者社交过程:互惠、自我社交和外包,并详细说明了影响这些过程的核心社交因素,以及这些过程如何影响学习者达到不同的社交结果。总的来说,这项研究揭示了影响老年人如何具备数字能力的复杂社交过程,以及他们在这一过程中面临的障碍,阐明了解决消极态度、改善设备使用和支持老年人保持独立的必要性。
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来源期刊
CiteScore
14.90
自引率
16.70%
发文量
25
期刊介绍: The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards.
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