Ahmad Fauzi, S. Hardjosoekarto, Radhiatmoko Radhiatmoko, O. Herwantoko, Darwan Darwan, Ewina Efriani Manik, Zainur Romli
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引用次数: 0
Abstract
This study explores the phenomenon of digital-social construction in the form of anonymous transactions, asymmetric information, and unlimited access in online marketplace. The study was conducted by processing digital data of 5131 comments, descriptions, and rating records of 1988 IDs of functional food products sold at Bukalapak, one of the largest marketplaces in Indonesia. Using Python and Google Studio software, digital-social interactions are mapped and visualized based on four conceptual frameworks of economic sociology, namely social embeddedness of market, product standardization, intersubjective construction of symbolic value, and willingness to pay. This study marks a new chapter in the study of contemporary economic sociology, in which conventional conceptual frameworks are applied to uncover digital market phenomena using research methods that fully process and analyze big data in the business field.
期刊介绍：
Established in 1986 by the International Sociological Association (ISA), International Sociology was one of the first sociological journals to reflect the research interests and voice of the international community of sociologists. This highly ranked peer-reviewed journal publishes contributions from diverse areas of sociology, with a focus on international and comparative approaches. The journal presents innovative theory and empirical approaches, with attention to insights into the sociological imagination that deserve worldwide attention. New ways of interpreting the social world and sociology from an international perspective provide innovative insights into key sociological issues.
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