{"title":"COVID-19: Pre-Purchase Trust and Health Risk Impact on M-Commerce Experience – Young Customers Experience on Food Purchasing","authors":"D. Suhartanto, Ani Kartikasari, M. Najib, G. Leo","doi":"10.1080/08974438.2021.1880514","DOIUrl":null,"url":null,"abstract":"Abstract This study evaluates the impact of pre-purchase trust and health risk on young customer experience and satisfaction with online food purchasing during the COVID-19 pandemic, by integrating the valence theoretical framework and quality-based behavioral model. Using an online survey, data were gathered from 444 customers in the Indonesian region of Bandung. This study reveals that incorporating pre-purchase trust and health risks offers a new understanding of young customers’ experience and satisfaction with online food purchasing. The result of this study suggests that the proposed integrated model provides a better understanding of young customer experience in purchasing food through mobile apps.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2021.1880514","citationCount":"19","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Food and Agribusiness Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08974438.2021.1880514","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 19
Abstract
Abstract This study evaluates the impact of pre-purchase trust and health risk on young customer experience and satisfaction with online food purchasing during the COVID-19 pandemic, by integrating the valence theoretical framework and quality-based behavioral model. Using an online survey, data were gathered from 444 customers in the Indonesian region of Bandung. This study reveals that incorporating pre-purchase trust and health risks offers a new understanding of young customers’ experience and satisfaction with online food purchasing. The result of this study suggests that the proposed integrated model provides a better understanding of young customer experience in purchasing food through mobile apps.
期刊介绍：
The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.
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