{"title":"Special Collections in View: Marketing and Outreach as Reference Services","authors":"Ryan Greenwood","doi":"10.1080/0270319x.2019.1656457","DOIUrl":null,"url":null,"abstract":"Abstract This article discusses the marketing and promotion of special collections in academic law libraries as complementary to, and a part of, effective reference services based in those collections. The two activities can share similar goals and be mutually reinforcing: good marketing can lead to better reference service and an increase in patrons using special collections; and better, more engaged reference service can lead to long-term interest and support for special collections among a library’s stakeholders.","PeriodicalId":39856,"journal":{"name":"Legal Reference Services Quarterly","volume":"38 1","pages":"102 - 114"},"PeriodicalIF":0.0000,"publicationDate":"2019-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/0270319x.2019.1656457","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Legal Reference Services Quarterly","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/0270319x.2019.1656457","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 3
Abstract
Abstract This article discusses the marketing and promotion of special collections in academic law libraries as complementary to, and a part of, effective reference services based in those collections. The two activities can share similar goals and be mutually reinforcing: good marketing can lead to better reference service and an increase in patrons using special collections; and better, more engaged reference service can lead to long-term interest and support for special collections among a library’s stakeholders.
期刊介绍：
An important forum for daily problems and issues, Legal Reference Services Quarterly will assist you in your day-to-day work as it has been helping other law librarians and members of the legal profession for over a decade. You will find articles that are serious, humorous, critical, or simply helpful to the working librarian. Annotated subject bibliographies, overviews of legal literature, reviews of commonly used tools, and the inclusion of reference problems unique to corporate law libraries, judicial libraries, and academic collections will keep you up-to-date on the continuously expanding volume of legal materials and their use in legal research.
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