Labeling-Driven Identity Construction in Nigerian Media Framing of Farmer-Herder Conflict

Abstract

This article examines the Nigerian media framing of the perennial conflict between herdsmen and farmers in North Central of Nigeria. Content analysis of two national dailies – Nigerian Tribune and Vanguard – was conducted while farmers and herdsmen were interviewed. Findings reveal that the media adopted name-calling using the instrumentality of framing to construct identities for the conflict actors. Findings also reflect the paradox of the stakeholders’ views of the construction of identity for the conflict actors by the media. The article ultimately reflects the Nigerian social issues vis-à-vis the role of the mass media on society. It recommends an emphasis on peace journalism as a panacea to conflict de-escalation which war journalism promotes to achieve harmonious inter-group social relations.