Luis Mañas-Viniegra, Ismael López-Cepeda, Javier Sierra-Sánchez
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引用次数: 4
Abstract
En un contexto en el que la lectura de la prensa ha disminuido en la ultima decada y en el que casi la mitad de los jovenes no lee nunca, las redes sociales proporcionan trafico hacia las noticias publicadas online y posibilidades de una mayor interaccion con los publicos. Se realiza, por ello, un analisis cuantitativo y cualitativo sobre el contenido publicado en las redes sociales por los diez principales diarios espanoles y europeos, en los que las mayores interacciones se hallan en la seccion de Cultura, Social y Sucesos, destacando el rendimiento de El Pais y La Vanguardia en redes sociales con respecto a los diarios europeos. Es mas relevante la afinidad tematica con las publicaciones que la cantidad, y los accesos a los diarios digitales desde WhatsApp estan creciendo, debiendo aprovechar el potencial de las stories en Instagram, para lo cual sera necesario adaptar la narrativa. Consumption and Engagement of News Published on Social Networks by Spanish and European Newspaper In a context of declining readership over the last decade when nearly half of young people never read, social networks provide traffic to online published news stories and possibilities for greater interaction with audiences. For this reason, a quantitative and qualitative analysis is being carried out with regard to content published on social networks by the ten principle Spanish and European newspapers, in which the greatest amount of interaction is found in the section related to Culture, Society and Events, highlighted by the performance of El Pais and La Vanguardia on social networks when compared to European newspapers. Affinity with the topics published is more important than quantity, and access to digital newspapers through WhatsApp is growing as a result of the need to take advantage of the potential of Instagram stories, for which it will be necessary to adapt the narrative. Key words: digital journalism, social media, engagement, news. Palabras clave: periodismo digital, redes sociales, interaccion, noticias.
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