Pub Date : 2023-12-19DOI: 10.51698/tripodos.2023.54.05
David Alameda García, Elena Fernández Blanco, Sandra Lizzeth Hernández Zelaya
Territories are in a constant struggle to attract tourists, investments and residents striving for differentiation by exploiting the unique local values, which hold the essence of each one of them. This distinction is critical, differentiating each territory from others, and improving their competitive edge to be chosen as a favorite destination (Bigne et al., 2000). The application of branding in destination management has been used in recent years to generate a distinctive and competitive identity for a place, and distinguish it from others. And to be truly effective, the perceptions that a territory brand inspires in visitors and residents must align with the destination’s main assets and their presentation in marketing communication (Kotler and Gertner, 2002). In this sense, local products, such as wine and food, are valid levers that contribute to shaping the positioning and differential values of the territories. The purpose of this paper is to: a) Examine how advertising of different Denominations of Origin in the wine industry contributes to the image and positioning of the different regions, thus creating a distinct positioning and promoting the area’s identity and values; b) Analyze the content, strategies, and communication messages of the Denominations of Origin (of wine) across Spain. Through content analysis, combined with discourse analysis of the advertising strategies of a significant sample of Denominations of Origin (66 campaigns), we seek to establish variables for analysis and categorization of objectives, strategies, and discursive constructions that brands develop in their communication policies. Among the main results to highlight, the group of brands under scrutiny focused on the characteristics of the product while other strategies highlighted the values of the territory as main positioning values, that is, they served to communicate key aspects of the territory.
{"title":"Branding and Marketing Communication in the Field of Wine: The Experiences of Spanish Denominations of Origin to Build Brand Territory","authors":"David Alameda García, Elena Fernández Blanco, Sandra Lizzeth Hernández Zelaya","doi":"10.51698/tripodos.2023.54.05","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.05","url":null,"abstract":"Territories are in a constant struggle to attract tourists, investments and residents striving for differentiation by exploiting the unique local values, which hold the essence of each one of them. This distinction is critical, differentiating each territory from others, and improving their competitive edge to be chosen as a favorite destination (Bigne et al., 2000). The application of branding in destination management has been used in recent years to generate a distinctive and competitive identity for a place, and distinguish it from others. And to be truly effective, the perceptions that a territory brand inspires in visitors and residents must align with the destination’s main assets and their presentation in marketing communication (Kotler and Gertner, 2002). In this sense, local products, such as wine and food, are valid levers that contribute to shaping the positioning and differential values of the territories.\u0000The purpose of this paper is to: a) Examine how advertising of different Denominations of Origin in the wine industry contributes to the image and positioning of the different regions, thus creating a distinct positioning and promoting the area’s identity and values; b) Analyze the content, strategies, and communication messages of the Denominations of Origin (of wine) across Spain.\u0000Through content analysis, combined with discourse analysis of the advertising strategies of a significant sample of Denominations of Origin (66 campaigns), we seek to establish variables for analysis and categorization of objectives, strategies, and discursive constructions that brands develop in their communication policies.\u0000Among the main results to highlight, the group of brands under scrutiny focused on the characteristics of the product while other strategies highlighted the values of the territory as main positioning values, that is, they served to communicate key aspects of the territory.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":" 75","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138961362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-11DOI: 10.51698/tripodos.2023.54.04
Ubong Andem Obong
The main thrust of this study was to explore the efficacy of films in instigating behavioral change in campaigns against COVID-19 in Nigeria. Specifically, the study sought to establish the critical role that films play in promoting the key messages of COVID-19 health campaigns and to explicate the approach in which the films used in anti-COVID-19 health campaigns contribute to behavioral change among the population with a view to reducing further incidence of COVID-19. Cultivation Theory and Health Belief Model provided the theoretical underpinning to this study. To achieve the set objectives, the study adopted a qualitative research design where thematic (content) analysis and critical discourse analysis were deployed to review and discuss the prevalent COVID-19 preventive and containment themes, appeals, and strategies embedded in the films used in anti-COVID-19 campaigns. The study focused on three categories of films: anti-COVID-19 documentary films; short feature films; and animated films for kids endorsed by the World Health Organization (WHO), Nigeria Centre for Disease Control (NCDC), and the Nigeria Ministry of Health under the aegis of the Presidential Task Force (PTF) on COVID-19. Each of these categories was reviewed, encompassing a total of nine films —three from each category. A thematic analytical review of some of the films deployed in the COVID-19 health campaigns revealed that the films were loaded with health-related themes, appeals, and strategies that, when considered holistically, aimed at influencing or changing people’s behavior with a view to containing and reducing the risk for further incidence of the disease.
{"title":"Film in Health Campaigns and Reduction in Incidence of COVID-19 in Nigeria: A Thematic Discourse Analysis","authors":"Ubong Andem Obong","doi":"10.51698/tripodos.2023.54.04","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.04","url":null,"abstract":"The main thrust of this study was to explore the efficacy of films in instigating behavioral change in campaigns against COVID-19 in Nigeria. Specifically, the study sought to establish the critical role that films play in promoting the key messages of COVID-19 health campaigns and to explicate the approach in which the films used in anti-COVID-19 health campaigns contribute to behavioral change among the population with a view to reducing further incidence of COVID-19. Cultivation Theory and Health Belief Model provided the theoretical underpinning to this study. To achieve the set objectives, the study adopted a qualitative research design where thematic (content) analysis and critical discourse analysis were deployed to review and discuss the prevalent COVID-19 preventive and containment themes, appeals, and strategies embedded in the films used in anti-COVID-19 campaigns. The study focused on three categories of films: anti-COVID-19 documentary films; short feature films; and animated films for kids endorsed by the World Health Organization (WHO), Nigeria Centre for Disease Control (NCDC), and the Nigeria Ministry of Health under the aegis of the Presidential Task Force (PTF) on COVID-19. Each of these categories was reviewed, encompassing a total of nine films —three from each category. A thematic analytical review of some of the films deployed in the COVID-19 health campaigns revealed that the films were loaded with health-related themes, appeals, and strategies that, when considered holistically, aimed at influencing or changing people’s behavior with a view to containing and reducing the risk for further incidence of the disease.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"52 5","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138981854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Uncertainty and unpredictability are the main characteristics of a crisis: the Covid-19 pandemic was definitely characterised by these two issues. During the Covid-19 pandemic, people experienced a very high level of fear that affected their behaviour in several dimensions of their lives, including their buying habits. Retailing was one of the most affected industries due to government health regulations and people’s fears and emotions. In such tumultuous times, organizational legitimacy plays a crucial role since consumers tend to interact with legitimate organizations, avoiding companies that are not fulfilling their expectations and are not aligned with the accepted social norms. The objective of this research is to understand how uncertainty and crisis may affect consumer behaviour taking into account their emotional conditioning. Specifically, we measured the impact on three different groups of people based on their relationship with the virus: those infected, those uninfected, and those with long-Covid sequelae. We conducted an empirical study in June 2022 on a sample of 515 individuals from the above groups. Our findings revealed that the effects of risk perception and legitimacy are significantly different and that these factors affect individuals purchase intention. The research findings contribute to consumer behaviour theories and offer practical insights for marketing professionals and policymakers in crisis situations. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Acknowledgments: This research has been financed by the Community of Madrid with European Regional Funds under the project “Evolución, Caracterización Clínica, Molecular y Genética y Tratamiento de los Síntomas post-COVID (COVID Persistente)” ref: A467; and Young Researchers R&D Project. Ref. Proyect v1156 LEG-INCERT-ECON. Financed by Community of Madrid (Spain) and Rey Juan Carlos University
不确定性和不可预测性是危机的主要特征:Covid-19大流行的特征无疑是这两个问题。在2019冠状病毒病大流行期间，人们经历了非常严重的恐惧，这影响了他们在生活的几个方面的行为，包括他们的购买习惯。由于政府的卫生法规以及人们的恐惧和情绪，零售业是受影响最大的行业之一。在这样一个动荡的时代，组织的合法性起着至关重要的作用，因为消费者倾向于与合法的组织互动，避免那些不能满足他们的期望和不符合公认的社会规范的公司。本研究的目的是了解不确定性和危机如何影响消费者的行为，考虑到他们的情绪条件。具体来说，我们根据与病毒的关系衡量了对三种不同人群的影响:感染者、未感染者和长期感染后遗症的人。我们于2022年6月对上述群体的515人进行了实证研究。研究发现，风险感知和合法性因素对个体购买意愿的影响存在显著差异。研究结果有助于消费者行为理论的发展，并为危机情况下的营销专业人员和政策制定者提供实用的见解。------------------------------------------------------------------------------------------------------------------------------------------------------------------------ 鸣谢:这项研究已经由社区马德里与欧洲地区基金项目“Evolucion, Caracterizacion我们,分子遗传y de los及产生post-COVID (COVID Persistente)“裁判:A467;和青年研究人员研发项目。参考项目v1156 LEG-INCERT-ECON。由马德里社区(西班牙)和雷胡安卡洛斯大学资助
{"title":"Managing Perceived Legitimacy in Uncertain Times: The Effects of Long-Covid","authors":"Giorgia Miotto, Alicia Blanco‐González, Jéssica Paule-Vianez, Sandra Escamilla-Solano","doi":"10.51698/tripodos.2023.54.03","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.03","url":null,"abstract":"Uncertainty and unpredictability are the main characteristics of a crisis: the Covid-19 pandemic was definitely characterised by these two issues. During the Covid-19 pandemic, people experienced a very high level of fear that affected their behaviour in several dimensions of their lives, including their buying habits. Retailing was one of the most affected industries due to government health regulations and people’s fears and emotions. In such tumultuous times, organizational legitimacy plays a crucial role since consumers tend to interact with legitimate organizations, avoiding companies that are not fulfilling their expectations and are not aligned with the accepted social norms. The objective of this research is to understand how uncertainty and crisis may affect consumer behaviour taking into account their emotional conditioning. Specifically, we measured the impact on three different groups of people based on their relationship with the virus: those infected, those uninfected, and those with long-Covid sequelae. We conducted an empirical study in June 2022 on a sample of 515 individuals from the above groups. Our findings revealed that the effects of risk perception and legitimacy are significantly different and that these factors affect individuals purchase intention. The research findings contribute to consumer behaviour theories and offer practical insights for marketing professionals and policymakers in crisis situations.\u0000------------------------------------------------------------------------------------------------------------------------------------------------------------------------ \u0000Acknowledgments: This research has been financed by the Community of Madrid with European Regional Funds under the project “Evolución, Caracterización Clínica, Molecular y Genética y Tratamiento de los Síntomas post-COVID (COVID Persistente)” ref: A467; and Young Researchers R&D Project. Ref. Proyect v1156 LEG-INCERT-ECON. Financed by Community of Madrid (Spain) and Rey Juan Carlos University","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"30 44","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138601877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-23DOI: 10.51698/tripodos.2023.54.01
Raquel Tarullo, Vicente Fenoll
Social networks have become the ideal platform for populist leaders to directly engage with their followers, facilitating the dissemination of polarizing narratives. Populist actors have gained electoral momentum in different parts of the world by importing populist content from diverse national contexts. Argentina’s legislative elections in 2021 are a case in point. The main objective of this study is to examine the communication strategy employed by Javier Milei, an anarcho-capitalist politician, on Instagram during this electoral campaign. Through a quantitative content analysis, we identify the thematic and populist elements present in Milei’s Instagram posts. Our findings reveal a new style of ‘libertarian’ populism, which employs discursive components previously used by populist parties from various ideologies and the strategic alignment of political communication with opportunistic themes and contextual dynamics. Milei focuses on positioning himself as the leader of the electoral campaign, with minimal emphasis on concrete policy proposals. His populist strategy revolves around attacking ideological adversaries (such as communism and feminism) and denouncing the corrupt political ‘caste’. Unlike other rightwing populist politicians, Milei’s discourse does not particularly focus on the issue of immigration.
{"title":"“Long Live Freedom!”: Digital Communication of Argentina’s Emerging Libertarian Populism","authors":"Raquel Tarullo, Vicente Fenoll","doi":"10.51698/tripodos.2023.54.01","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.01","url":null,"abstract":"Social networks have become the ideal platform for populist leaders to directly engage with their followers, facilitating the dissemination of polarizing narratives. Populist actors have gained electoral momentum in different parts of the world by importing populist content from diverse national contexts. Argentina’s legislative elections in 2021 are a case in point. The main objective of this study is to examine the communication strategy employed by Javier Milei, an anarcho-capitalist politician, on Instagram during this electoral campaign. Through a quantitative content analysis, we identify the thematic and populist elements present in Milei’s Instagram posts. Our findings reveal a new style of ‘libertarian’ populism, which employs discursive components previously used by populist parties from various ideologies and the strategic alignment of political communication with opportunistic themes and contextual dynamics. Milei focuses on positioning himself as the leader of the electoral campaign, with minimal emphasis on concrete policy proposals. His populist strategy revolves around attacking ideological adversaries (such as communism and feminism) and denouncing the corrupt political ‘caste’. Unlike other rightwing populist politicians, Milei’s discourse does not particularly focus on the issue of immigration.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"79 ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139244877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-25DOI: 10.51698/tripodos.2022.53.07
Neofytos Aspriadis
This paper examines the political narratives employed in strategic communication between Greek authorities and the public administration during the refugee flows of 2015-2018. It also looks into the formation of images concerning refugees within the Greek political context and contributes to the existing literature on discursive representations of refugees. The study delves into the role of political rhetoric in strategic or non-strategic image formation, thus revealing the other side of media representations. It focuses on an overlooked aspect of political communication: the discourse of public administration institutions. The methodology uses qualitative content analysis with elements of discourse analysis, focusing on press releases from public administration institutions involved in the refugee crisis, as well as a selected corpus of public speeches from government members and local authorities. The institutions examined include the Ministry of Migration Policy, the Regional Administration of North Aegean, and the Regional Administration of South Aegean. The research covers the period from January 2015 to April 2018, encompassing a total of 159 press releases issued by the authorities under study regarding the refugee situation.
{"title":"Refugee Representations by the Greek Public Administration: A Critical Review of the Greek Institutional Discourse","authors":"Neofytos Aspriadis","doi":"10.51698/tripodos.2022.53.07","DOIUrl":"https://doi.org/10.51698/tripodos.2022.53.07","url":null,"abstract":"This paper examines the political narratives employed in strategic communication between Greek authorities and the public administration during the refugee flows of 2015-2018. It also looks into the formation of images concerning refugees within the Greek political context and contributes to the existing literature on discursive representations of refugees. The study delves into the role of political rhetoric in strategic or non-strategic image formation, thus revealing the other side of media representations. It focuses on an overlooked aspect of political communication: the discourse of public administration institutions. The methodology uses qualitative content analysis with elements of discourse analysis, focusing on press releases from public administration institutions involved in the refugee crisis, as well as a selected corpus of public speeches from government members and local authorities. The institutions examined include the Ministry of Migration Policy, the Regional Administration of North Aegean, and the Regional Administration of South Aegean. The research covers the period from January 2015 to April 2018, encompassing a total of 159 press releases issued by the authorities under study regarding the refugee situation.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49576079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-17DOI: 10.51698/tripodos.2022.53.06
Ana Milojević, Kristina Milic
The recent European refugee crisis, which began in 2015, has generated academic interest in how media portray and frame migrations and refugees, specifically in their influence on how “We” perceive and accept “Them” in “Our” societies. However, research primarily focuses on EU member states and destination/receiving countries. Therefore, our study examines media framing of the refugee crisis in Serbia between 2015 and 2016. Building on frames previously identified in the Western context, we pre-defined three frames: viewing the refugee crisis as a problem for the political system, society, or refugees. These frames were coded as external/internal based on whether the media text discussed the crisis outside/inside Serbia. Our deductive análisis shows that framing differs from destination countries, with a minimal emphasis on social problems in Serbia. Political issues and challenges faced by refugees were dominant but externalized, showing a slight decline over time compared to the social problem frame, which followed real events. Furthermore, our inductive thematic analysis reveals a new way of framing refugees as a problema for the free movement of our citizens. It also reveals a meta-frame of “Us” (in Serbia) as acting in a humanitarian manner amid hard circumstances created by “Them” (Western politicians) who are not handling the crisis in line with the EU values.
{"title":"Media Framing of the Refugee Crisis at the Periphery of Europe","authors":"Ana Milojević, Kristina Milic","doi":"10.51698/tripodos.2022.53.06","DOIUrl":"https://doi.org/10.51698/tripodos.2022.53.06","url":null,"abstract":"The recent European refugee crisis, which began in 2015, has generated academic interest in how media portray and frame migrations and refugees, specifically in their influence on how “We” perceive and accept “Them” in “Our” societies. However, research primarily focuses on EU member states and destination/receiving countries. Therefore, our study examines media framing of the refugee crisis in Serbia between 2015 and 2016. Building on frames previously identified in the Western context, we pre-defined three frames: viewing the refugee crisis as a problem for the political system, society, or refugees. These frames were coded as external/internal based on whether the media text discussed the crisis outside/inside Serbia. Our deductive análisis shows that framing differs from destination countries, with a minimal emphasis on social problems in Serbia. Political issues and challenges faced by refugees were dominant but externalized, showing a slight decline over time compared to the social problem frame, which followed real events. Furthermore, our inductive thematic analysis reveals a new way of framing refugees as a problema for the free movement of our citizens. It also reveals a meta-frame of “Us” (in Serbia) as acting in a humanitarian manner amid hard circumstances created by “Them” (Western politicians) who are not handling the crisis in line with the EU values.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42510434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-03DOI: 10.51698/tripodos.2022.53.05
William González-Baquero, Javier J. Amores, Carlos Arcila-Calderón
El presente trabajo busca identificar las creencias subyacentes a las actitudes que fundamentan y se explicitan en los discursos de odio de tipo racista y xenófobo transmitidos a través de tweets en castellano, además de la presión percibida que influye en la propagación de esos mensajes. Para ello, se lleva a cabo un análisis de contenido fundamentado en los postulados de la teoría de la acción razonada. Los principales hallazgos permiten resolver que las interacciones directas con migrantes y refugiados tienden a ser significativas a la hora de publicar o no un mensaje de tipo racista y xenófobo. También se resuelve que la presión social percibida fundamenta la mayor parte del discurso de odio racista y xenófobo que se propaga en Twitter en castellano, lo que plantea una posible línea de trabajo futura que permita identificar la manera en la cual las estructuras formales de poder influyen los discursos sobre migración. Por último, se analiza la relación existente entre los marcos connotativos con los que se representa a los migrantes y refugiados y las creencias subyacentes a la actitud, identificando así la manera en la que se crean los encuadres sobre migración que se usan para difundir el odio.
{"title":"From Belief to Hate. An Analysis of the Beliefs That Support the Hate Speech Towards Migrants and Refugees Spread on Twitter from the Theory of Reasoned Action","authors":"William González-Baquero, Javier J. Amores, Carlos Arcila-Calderón","doi":"10.51698/tripodos.2022.53.05","DOIUrl":"https://doi.org/10.51698/tripodos.2022.53.05","url":null,"abstract":"El presente trabajo busca identificar las creencias subyacentes a las actitudes que fundamentan y se explicitan en los discursos de odio de tipo racista y xenófobo transmitidos a través de tweets en castellano, además de la presión percibida que influye en la propagación de esos mensajes. Para ello, se lleva a cabo un análisis de contenido fundamentado en los postulados de la teoría de la acción razonada. Los principales hallazgos permiten resolver que las interacciones directas con migrantes y refugiados tienden a ser significativas a la hora de publicar o no un mensaje de tipo racista y xenófobo. También se resuelve que la presión social percibida fundamenta la mayor parte del discurso de odio racista y xenófobo que se propaga en Twitter en castellano, lo que plantea una posible línea de trabajo futura que permita identificar la manera en la cual las estructuras formales de poder influyen los discursos sobre migración. Por último, se analiza la relación existente entre los marcos connotativos con los que se representa a los migrantes y refugiados y las creencias subyacentes a la actitud, identificando así la manera en la que se crean los encuadres sobre migración que se usan para difundir el odio.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44292381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-20DOI: 10.51698/tripodos.2022.53.04
Cayetano Fernández Romero, Antonio Prieto‐Andrés, Enrique Uldemolins Julve
The aim of this study is to analyse how the press portrays the phenomenon of immigration from a gender perspective. To do this, we have selected four of Spain's leading newspapers: El País, El Mundo, La Vanguardia and ABC. We worked on a corpus of 886 analysis units, compiled in the period 2008-2019 using the quantitative content analysis method. The results reveal four noteworthy aspects: the simplification of migration reality by obviating the gender issue and, when this is addressed, under-representing immigrant women; the linking of women to more social and integrative perspectives, while men are more associated with conflict and delinquency; the quantitative over-dimensioning of the immigrants' African origin with respect to the real figures; and, finally, when the gender issue is taken into account, the main source is the migrants themselves, so that the migration phenomenon is presented from the experiences and feelings of the people involved in the process.
{"title":"The representation of immigration in the Spanish press from a gender perspective (2008-2019)","authors":"Cayetano Fernández Romero, Antonio Prieto‐Andrés, Enrique Uldemolins Julve","doi":"10.51698/tripodos.2022.53.04","DOIUrl":"https://doi.org/10.51698/tripodos.2022.53.04","url":null,"abstract":"The aim of this study is to analyse how the press portrays the phenomenon of immigration from a gender perspective. To do this, we have selected four of Spain's leading newspapers: El País, El Mundo, La Vanguardia and ABC. We worked on a corpus of 886 analysis units, compiled in the period 2008-2019 using the quantitative content analysis method. The results reveal four noteworthy aspects: the simplification of migration reality by obviating the gender issue and, when this is addressed, under-representing immigrant women; the linking of women to more social and integrative perspectives, while men are more associated with conflict and delinquency; the quantitative over-dimensioning of the immigrants' African origin with respect to the real figures; and, finally, when the gender issue is taken into account, the main source is the migrants themselves, so that the migration phenomenon is presented from the experiences and feelings of the people involved in the process.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":"1 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41564506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-13DOI: 10.51698/tripodos.2022.53.03
Ireide Martinez de Bartolome, Beatriz Rivera Martín
The anonymity provided by social networks offers those who promote the rejection of refugees an ideal space to publish and expand their discriminatory discourse. The aim of this research is to analyse the discourse of the social audience of the Spanish press in relation to refugees. In this sense, we have extracted and analysed the comments written by Twitter users on the news referring to refugees as a result of the Russian invasion of Ukraine during the month following the start of the conflict (from 24 February to 24 March 2022) by the five newspapers with the largest number of followers on this social network: El País, El Mundo, ABC, eldiario.es and La Vanguardia. A total of 1.581 comments on 232 news items. Through the critical analysis of the discourse, the positioning of the media themselves and their social audience on refugees in the context of the conflict was determined. On a quantitative level, a content analysis of the feedback received by the media was carried out to measure the impact generated by this type of news. The results obtained show the different frames in which refugees are represented, with negative frames being understood as indicators of rejection and hatred.
社交网络提供的匿名性为那些提倡拒绝难民的人提供了一个理想的空间来发表和扩大他们的歧视性话语。本研究的目的是分析西班牙新闻界与难民有关的社会受众的话语。从这个意义上说，我们提取并分析了推特用户在冲突开始后的一个月内(2022年2月24日至3月24日)在该社交网络上拥有最多粉丝的五家报纸(El País, El Mundo, ABC, eldiario.es和La Vanguardia)撰写的关于俄罗斯入侵乌克兰导致难民的新闻评论。232条新闻共计1.581条评论。通过对话语的批判性分析，确定了媒体自身及其社会受众在冲突背景下对难民的定位。在定量层面上，对媒体收到的反馈进行了内容分析，以衡量这类新闻产生的影响。所获得的结果显示了难民所代表的不同框架，负面框架被理解为拒绝和仇恨的指标。
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Pub Date : 2023-04-24DOI: 10.51698/tripodos.2022.53.02
E. Mangone
Communication and migrations can represent a binomial that pushes towards changes that involve manifest actions or not of individuals in societies in which the presence of multiple cultures is now a given. The theoretical starting point is the sociology of knowledge in Mannheim. This article investigates the effects on cultural changes of the communication-migration binomial, specifically on the media language and system of ideas around migrations. We will consider as “milestones” (with a before and after) the laws or agreements that marked the historical and social context of migration in Italy over the past few years. We aim to verify through the analysis of the “words” whether and how the media's language (limited to «la Repubblica») has modified the language used to represent migrations and the related contents dealing with problems of general interest connected to the phenomenon of migration.
{"title":"Italian Migration Policies and Newspaper Communication: A Case Study","authors":"E. Mangone","doi":"10.51698/tripodos.2022.53.02","DOIUrl":"https://doi.org/10.51698/tripodos.2022.53.02","url":null,"abstract":"Communication and migrations can represent a binomial that pushes towards changes that involve manifest actions or not of individuals in societies in which the presence of multiple cultures is now a given. The theoretical starting point is the sociology of knowledge in Mannheim. This article investigates the effects on cultural changes of the communication-migration binomial, specifically on the media language and system of ideas around migrations. We will consider as “milestones” (with a before and after) the laws or agreements that marked the historical and social context of migration in Italy over the past few years. We aim to verify through the analysis of the “words” whether and how the media's language (limited to «la Repubblica») has modified the language used to represent migrations and the related contents dealing with problems of general interest connected to the phenomenon of migration.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2023-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44420704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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