Pub Date : 2024-07-08DOI: 10.51698/tripodos.2024.55.07
Aurora Forteza-Martínez, Nadia Alonso López
The evolution of technology is giving rise to new scenarios in communication, information access, and social relations. Particularly, artificial intelligence has a great impact on the current media ecosystem, including social, academic, communicative, health aspects, and interpersonal relationships. This research aims to study how artificial intelligence is reflected in the scientific production in the most relevant publications in Social Sciences. To this end, a systematic review of the scientific literature published in Spanish on the Web of Science and Scopus databases spanning from 2018 to the first three quarters of 2023 was carried out, following the standards of PRISMA Statement (Preferred Reporting Items for Systematic Reviews and Meta-Analyses). From an initial sample of 159 articles, 109 were analysed after applying the inclusion and exclusion criteria. Results show that 2022 was the most productive year, with Spain having the highest number of publications. Furthermore, most of the research was published on Scopus and in the field of Law, with a predominance of qualitative methodology. The key themes were the benefits of implenting artificial intelligence (AI) and its dangers and threats.
技术的发展为传播、信息获取和社会关系带来了新的局面。特别是，人工智能对当前的媒体生态系统产生了巨大影响，包括社会、学术、交流、健康方面以及人际关系。本研究旨在研究人工智能如何反映在社会科学领域最相关出版物的科学成果中。为此，我们按照 PRISMA 声明（系统综述和元分析首选报告项目）的标准，对 2018 年至 2023 年前三个季度在 Web of Science 和 Scopus 数据库上发表的西班牙文科学文献进行了系统综述。从最初的 159 篇文章样本中，应用纳入和排除标准后分析了 109 篇文章。结果显示，2022 年是论文发表最多的一年，其中西班牙的论文发表数量最多。此外，大多数研究都是在 Scopus 上发表的，涉及法律领域，以定性方法为主。关键主题是植入人工智能（AI）的好处及其危险和威胁。
{"title":"Artificial Intelligence in the Social Science Area: Systematic Literature Review in Web of Science and Scopus","authors":"Aurora Forteza-Martínez, Nadia Alonso López","doi":"10.51698/tripodos.2024.55.07","DOIUrl":"https://doi.org/10.51698/tripodos.2024.55.07","url":null,"abstract":"The evolution of technology is giving rise to new scenarios in communication, information access, and social relations. Particularly, artificial intelligence has a great impact on the current media ecosystem, including social, academic, communicative, health aspects, and interpersonal relationships. This research aims to study how artificial intelligence is reflected in the scientific production in the most relevant publications in Social Sciences. To this end, a systematic review of the scientific literature published in Spanish on the Web of Science and Scopus databases spanning from 2018 to the first three quarters of 2023 was carried out, following the standards of PRISMA Statement (Preferred Reporting Items for Systematic Reviews and Meta-Analyses). From an initial sample of 159 articles, 109 were analysed after applying the inclusion and exclusion criteria. Results show that 2022 was the most productive year, with Spain having the highest number of publications. Furthermore, most of the research was published on Scopus and in the field of Law, with a predominance of qualitative methodology. The key themes were the benefits of implenting artificial intelligence (AI) and its dangers and threats.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2024-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141668843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-13DOI: 10.51698/tripodos.2024.55.03
J. Díaz-Noci, Simón Peña-Fernández, Koldobica Meso-Ayerdi, A. Larrondo-Ureta
The emergence of ChatGPT and other related artificial intelligence systems has posed many questions upon the impact that such tools could have on some jobs, including media workers. Serious legal concerns have arisen regarding the learning practices of AI-related companies such as OpenAI and Google. These concerns involve crawling and extracting presumably unauthorized copyright works from news repositories, whose rightholders are often media companies. In this article, we aim to categorize the newsroom practices and routines affected by artificial intelligence. We also explore copyright-law related issues, including AI-assisted reporting, its impact on journalists and the media workforce, SEO and commercial strategies, as well as training and blocking AI engines. The legal solutions applied to solve those questions are also addressed, including technical solutions, fair use guidelines and legal solutions (litigation, legislative reform, and negotiation). Our conclusion is twofold: first, in the unequal fight against artificial intelligence systems, a utilitarian and entrepreneurial conception of intellectual property is enforced; and second, the position of journalists as authors is weakening.
{"title":"The Influence of AI in the Media Work Force: How Companies Use an Array of Legal Remedies","authors":"J. Díaz-Noci, Simón Peña-Fernández, Koldobica Meso-Ayerdi, A. Larrondo-Ureta","doi":"10.51698/tripodos.2024.55.03","DOIUrl":"https://doi.org/10.51698/tripodos.2024.55.03","url":null,"abstract":"The emergence of ChatGPT and other related artificial intelligence systems has posed many questions upon the impact that such tools could have on some jobs, including media workers. Serious legal concerns have arisen regarding the learning practices of AI-related companies such as OpenAI and Google. These concerns involve crawling and extracting presumably unauthorized copyright works from news repositories, whose rightholders are often media companies. In this article, we aim to categorize the newsroom practices and routines affected by artificial intelligence. We also explore copyright-law related issues, including AI-assisted reporting, its impact on journalists and the media workforce, SEO and commercial strategies, as well as training and blocking AI engines. The legal solutions applied to solve those questions are also addressed, including technical solutions, fair use guidelines and legal solutions (litigation, legislative reform, and negotiation). Our conclusion is twofold: first, in the unequal fight against artificial intelligence systems, a utilitarian and entrepreneurial conception of intellectual property is enforced; and second, the position of journalists as authors is weakening.\u0000 ","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140982759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-15DOI: 10.51698/tripodos.2024.55.01
César Fieiras Ceide, Martín Vaz Álvarez, Isaac Maroto González
This research analyses the artificial intelligence application strategies adopted by the Spanish press media at the height of the generative AI boom, extending previous studies on integrating AI technology into journalistic routines. We studied the dynamics of implementation of AI solutions in the main newspapers in Spain, determining the departments or professionals involved, the current uses, and how AI affects their organization chart and professional profiles, as well as providing insights into the future trends of this technology in the sector. For this purpose, a qualitative methodology was employed, based on interviews with a purposive sample of executives from the 10 newspapers with the largest circulation in Spain: El País, La Vanguardia, Marca, La Voz de Galicia, As, ABC, El Mundo, El Correo, El Diario Vasco and Mundo Deportivo. The results reveal that AI is conceived in the Spanish press media as an assistant aimed at optimizing all kinds of mechanical processes and existing products, not at amplifying coverage or generating final pieces that reduce the standard of quality essential to their subscription model. Groups such as Prisa, Vocento or Unidad Editorial centralize their AI strategy, while Grupo Godó delegates this management to its headers. These newspapers consider that AI will boost the renewal of job profiles in their structures, despite the fact that they do not currently have strictly specialized professionals.
本研究分析了西班牙新闻媒体在人工智能生成热潮中采用的人工智能应用策略，扩展了以往关于将人工智能技术融入新闻工作的研究。我们研究了西班牙主要报纸实施人工智能解决方案的动态，确定了所涉及的部门或专业人员、当前的使用情况、人工智能如何影响其组织结构图和专业概况，并对这一技术在该行业的未来趋势提出了见解。为此，我们采用了定性方法，对西班牙发行量最大的 10 家报纸的管理人员进行了有目的的抽样采访：这些报纸是：《国家报》（El País）、《先锋报》（La Vanguardia）、《马卡报》（Marca）、《加利西亚之声报》（La Voz de Galicia）、《阿斯报》（As）、美国广播公司（ABC）、《世界报》（El Mundo）、《邮报》（El Correo）、《瓦斯科日报》（El Diario Vasco）和《世界体育报》（Mundo Deportivo）。研究结果表明，西班牙新闻媒体将人工智能视为一种助手，旨在优化各种机械流程和现有产品，而不是扩大报道或生成最终稿件，从而降低订阅模式所必需的质量标准。Prisa、Vocento 或 Unidad Editorial 等集团集中实施其人工智能战略，而 Grupo Godó 则将这一管理工作委托给其负责人。这些报社认为，尽管它们目前没有严格意义上的专业人才，但人工智能将促进其机构内的职位更新。
{"title":"AI Implementation Strategies in the Spanish Press Media: Organizational Dynamics, Application Flows, Uses and Future Trends","authors":"César Fieiras Ceide, Martín Vaz Álvarez, Isaac Maroto González","doi":"10.51698/tripodos.2024.55.01","DOIUrl":"https://doi.org/10.51698/tripodos.2024.55.01","url":null,"abstract":"This research analyses the artificial intelligence application strategies adopted by the Spanish press media at the height of the generative AI boom, extending previous studies on integrating AI technology into journalistic routines. We studied the dynamics of implementation of AI solutions in the main newspapers in Spain, determining the departments or professionals involved, the current uses, and how AI affects their organization chart and professional profiles, as well as providing insights into the future trends of this technology in the sector. For this purpose, a qualitative methodology was employed, based on interviews with a purposive sample of executives from the 10 newspapers with the largest circulation in Spain: El País, La Vanguardia, Marca, La Voz de Galicia, As, ABC, El Mundo, El Correo, El Diario Vasco and Mundo Deportivo. The results reveal that AI is conceived in the Spanish press media as an assistant aimed at optimizing all kinds of mechanical processes and existing products, not at amplifying coverage or generating final pieces that reduce the standard of quality essential to their subscription model. Groups such as Prisa, Vocento or Unidad Editorial centralize their AI strategy, while Grupo Godó delegates this management to its headers. These newspapers consider that AI will boost the renewal of job profiles in their structures, despite the fact that they do not currently have strictly specialized professionals.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140700837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-19DOI: 10.51698/tripodos.2023.54.07
Esther Martínez Pastor, David Atauri-Mezquida, Ricardo Vizcaino-Pérez, Clara Simón- De Blas
This study aims to determine the different types of foods and beverages that predominate in the channels of kid youtubers in Spain and the United States, which serve as a model for children’s nutritional habits. The study looked at a sample of 18 YouTube channels and 553 videos from a universe of 1551 videos. Four main conclusions have been drawn: there are significant differences depending on the origin of the channels, with a greater presence of oils, fats and meat in Spanish channels, and of cereals, chocolates, sugar and fruit in channels from the United States; in 60% of the videos, brands are being promoted (without appropriate identification), with statistically significant differences according to the country of origin; the main communication objective is a promotional objective, with differences according to country, being more educational/promotional in the United States and more focused on entertainment/promotion in Spain; and in 16% of cases, the children showed excessive or compulsive consumption —the videos do not appear to promote, in general, healthy nutritional habits. This article has been funded by the SIC-SPAIN 2.0 Project “Safer Internet Centre Spain 2.0”, a project co-funded by the European Union (EU).
{"title":"The Presence and Promotion of Foods and Beverages in the YouTube Channels of The World’s Most Influential Kid Ps: A Comparative Study Between the United States and Spain","authors":"Esther Martínez Pastor, David Atauri-Mezquida, Ricardo Vizcaino-Pérez, Clara Simón- De Blas","doi":"10.51698/tripodos.2023.54.07","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.07","url":null,"abstract":"This study aims to determine the different types of foods and beverages that predominate in the channels of kid youtubers in Spain and the United States, which serve as a model for children’s nutritional habits. The study looked at a sample of 18 YouTube channels and 553 videos from a universe of 1551 videos. Four main conclusions have been drawn: there are significant differences depending on the origin of the channels, with a greater presence of oils, fats and meat in Spanish channels, and of cereals, chocolates, sugar and fruit in channels from the United States; in 60% of the videos, brands are being promoted (without appropriate identification), with statistically significant differences according to the country of origin; the main communication objective is a promotional objective, with differences according to country, being more educational/promotional in the United States and more focused on entertainment/promotion in Spain; and in 16% of cases, the children showed excessive or compulsive consumption —the videos do not appear to promote, in general, healthy nutritional habits.\u0000 \u0000This article has been funded by the SIC-SPAIN 2.0 Project “Safer Internet Centre Spain 2.0”, a project co-funded by the European Union (EU).","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2024-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140450749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.51698/tripodos.2023.54.06
María Eugenia Martínez-Sánchez, Javier Bustos Díaz, Ruben Nicolas-Sans
Communication at the point of sales is determined by a number of factors ranging from the layout of the furnishings to the establishment’ colors, sounds, and even smells. Nevertheless, another main aspect to consider, particularly following the impact of COVID 19, is the Floor Area Ratio (FAR) or the furnishings’ free space. The objective of this paper is to show that, despite the influence that the FAR has on the perception of the user at a psychological and communicative level, there is another ratio to take into consideration which demonstrates the impact of personal space occupation on communication and the consumer’s state of mind. A methodology has been designed to ascertain the consumer’s psychological and receptive status, and, moreover, to observe the influence of the number of subjects present in the commercial area. The methodology is based on a novel formula which provides a response to the need to include the number of consumers as a variable when understanding space. Our findings show that the FAR plays a key role in the user. Additionally, by comparing establishments under normal and extreme rates of occupation, the formula for the Personal Area Ratio (PAR), which also influences user perception, is validated.
{"title":"influence of personal space occupation and on the consumer’s psychological status and effective communication","authors":"María Eugenia Martínez-Sánchez, Javier Bustos Díaz, Ruben Nicolas-Sans","doi":"10.51698/tripodos.2023.54.06","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.06","url":null,"abstract":"Communication at the point of sales is determined by a number of factors ranging from the layout of the furnishings to the establishment’ colors, sounds, and even smells. Nevertheless, another main aspect to consider, particularly following the impact of COVID 19, is the Floor Area Ratio (FAR) or the furnishings’ free space. The objective of this paper is to show that, despite the influence that the FAR has on the perception of the user at a psychological and communicative level, there is another ratio to take into consideration which demonstrates the impact of personal space occupation on communication and the consumer’s state of mind. A methodology has been designed to ascertain the consumer’s psychological and receptive status, and, moreover, to observe the influence of the number of subjects present in the commercial area. The methodology is based on a novel formula which provides a response to the need to include the number of consumers as a variable when understanding space. Our findings show that the FAR plays a key role in the user. Additionally, by comparing establishments under normal and extreme rates of occupation, the formula for the Personal Area Ratio (PAR), which also influences user perception, is validated.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139606145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-19DOI: 10.51698/tripodos.2023.54.05
David Alameda García, Elena Fernández Blanco, Sandra Lizzeth Hernández Zelaya
Territories are in a constant struggle to attract tourists, investments and residents striving for differentiation by exploiting the unique local values, which hold the essence of each one of them. This distinction is critical, differentiating each territory from others, and improving their competitive edge to be chosen as a favorite destination (Bigne et al., 2000). The application of branding in destination management has been used in recent years to generate a distinctive and competitive identity for a place, and distinguish it from others. And to be truly effective, the perceptions that a territory brand inspires in visitors and residents must align with the destination’s main assets and their presentation in marketing communication (Kotler and Gertner, 2002). In this sense, local products, such as wine and food, are valid levers that contribute to shaping the positioning and differential values of the territories. The purpose of this paper is to: a) Examine how advertising of different Denominations of Origin in the wine industry contributes to the image and positioning of the different regions, thus creating a distinct positioning and promoting the area’s identity and values; b) Analyze the content, strategies, and communication messages of the Denominations of Origin (of wine) across Spain. Through content analysis, combined with discourse analysis of the advertising strategies of a significant sample of Denominations of Origin (66 campaigns), we seek to establish variables for analysis and categorization of objectives, strategies, and discursive constructions that brands develop in their communication policies. Among the main results to highlight, the group of brands under scrutiny focused on the characteristics of the product while other strategies highlighted the values of the territory as main positioning values, that is, they served to communicate key aspects of the territory.
{"title":"Branding and Marketing Communication in the Field of Wine: The Experiences of Spanish Denominations of Origin to Build Brand Territory","authors":"David Alameda García, Elena Fernández Blanco, Sandra Lizzeth Hernández Zelaya","doi":"10.51698/tripodos.2023.54.05","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.05","url":null,"abstract":"Territories are in a constant struggle to attract tourists, investments and residents striving for differentiation by exploiting the unique local values, which hold the essence of each one of them. This distinction is critical, differentiating each territory from others, and improving their competitive edge to be chosen as a favorite destination (Bigne et al., 2000). The application of branding in destination management has been used in recent years to generate a distinctive and competitive identity for a place, and distinguish it from others. And to be truly effective, the perceptions that a territory brand inspires in visitors and residents must align with the destination’s main assets and their presentation in marketing communication (Kotler and Gertner, 2002). In this sense, local products, such as wine and food, are valid levers that contribute to shaping the positioning and differential values of the territories.\u0000The purpose of this paper is to: a) Examine how advertising of different Denominations of Origin in the wine industry contributes to the image and positioning of the different regions, thus creating a distinct positioning and promoting the area’s identity and values; b) Analyze the content, strategies, and communication messages of the Denominations of Origin (of wine) across Spain.\u0000Through content analysis, combined with discourse analysis of the advertising strategies of a significant sample of Denominations of Origin (66 campaigns), we seek to establish variables for analysis and categorization of objectives, strategies, and discursive constructions that brands develop in their communication policies.\u0000Among the main results to highlight, the group of brands under scrutiny focused on the characteristics of the product while other strategies highlighted the values of the territory as main positioning values, that is, they served to communicate key aspects of the territory.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138961362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-11DOI: 10.51698/tripodos.2023.54.04
Ubong Andem Obong
The main thrust of this study was to explore the efficacy of films in instigating behavioral change in campaigns against COVID-19 in Nigeria. Specifically, the study sought to establish the critical role that films play in promoting the key messages of COVID-19 health campaigns and to explicate the approach in which the films used in anti-COVID-19 health campaigns contribute to behavioral change among the population with a view to reducing further incidence of COVID-19. Cultivation Theory and Health Belief Model provided the theoretical underpinning to this study. To achieve the set objectives, the study adopted a qualitative research design where thematic (content) analysis and critical discourse analysis were deployed to review and discuss the prevalent COVID-19 preventive and containment themes, appeals, and strategies embedded in the films used in anti-COVID-19 campaigns. The study focused on three categories of films: anti-COVID-19 documentary films; short feature films; and animated films for kids endorsed by the World Health Organization (WHO), Nigeria Centre for Disease Control (NCDC), and the Nigeria Ministry of Health under the aegis of the Presidential Task Force (PTF) on COVID-19. Each of these categories was reviewed, encompassing a total of nine films —three from each category. A thematic analytical review of some of the films deployed in the COVID-19 health campaigns revealed that the films were loaded with health-related themes, appeals, and strategies that, when considered holistically, aimed at influencing or changing people’s behavior with a view to containing and reducing the risk for further incidence of the disease.
{"title":"Film in Health Campaigns and Reduction in Incidence of COVID-19 in Nigeria: A Thematic Discourse Analysis","authors":"Ubong Andem Obong","doi":"10.51698/tripodos.2023.54.04","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.04","url":null,"abstract":"The main thrust of this study was to explore the efficacy of films in instigating behavioral change in campaigns against COVID-19 in Nigeria. Specifically, the study sought to establish the critical role that films play in promoting the key messages of COVID-19 health campaigns and to explicate the approach in which the films used in anti-COVID-19 health campaigns contribute to behavioral change among the population with a view to reducing further incidence of COVID-19. Cultivation Theory and Health Belief Model provided the theoretical underpinning to this study. To achieve the set objectives, the study adopted a qualitative research design where thematic (content) analysis and critical discourse analysis were deployed to review and discuss the prevalent COVID-19 preventive and containment themes, appeals, and strategies embedded in the films used in anti-COVID-19 campaigns. The study focused on three categories of films: anti-COVID-19 documentary films; short feature films; and animated films for kids endorsed by the World Health Organization (WHO), Nigeria Centre for Disease Control (NCDC), and the Nigeria Ministry of Health under the aegis of the Presidential Task Force (PTF) on COVID-19. Each of these categories was reviewed, encompassing a total of nine films —three from each category. A thematic analytical review of some of the films deployed in the COVID-19 health campaigns revealed that the films were loaded with health-related themes, appeals, and strategies that, when considered holistically, aimed at influencing or changing people’s behavior with a view to containing and reducing the risk for further incidence of the disease.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138981854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Uncertainty and unpredictability are the main characteristics of a crisis: the Covid-19 pandemic was definitely characterised by these two issues. During the Covid-19 pandemic, people experienced a very high level of fear that affected their behaviour in several dimensions of their lives, including their buying habits. Retailing was one of the most affected industries due to government health regulations and people’s fears and emotions. In such tumultuous times, organizational legitimacy plays a crucial role since consumers tend to interact with legitimate organizations, avoiding companies that are not fulfilling their expectations and are not aligned with the accepted social norms. The objective of this research is to understand how uncertainty and crisis may affect consumer behaviour taking into account their emotional conditioning. Specifically, we measured the impact on three different groups of people based on their relationship with the virus: those infected, those uninfected, and those with long-Covid sequelae. We conducted an empirical study in June 2022 on a sample of 515 individuals from the above groups. Our findings revealed that the effects of risk perception and legitimacy are significantly different and that these factors affect individuals purchase intention. The research findings contribute to consumer behaviour theories and offer practical insights for marketing professionals and policymakers in crisis situations. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Acknowledgments: This research has been financed by the Community of Madrid with European Regional Funds under the project “Evolución, Caracterización Clínica, Molecular y Genética y Tratamiento de los Síntomas post-COVID (COVID Persistente)” ref: A467; and Young Researchers R&D Project. Ref. Proyect v1156 LEG-INCERT-ECON. Financed by Community of Madrid (Spain) and Rey Juan Carlos University
不确定性和不可预测性是危机的主要特征:Covid-19大流行的特征无疑是这两个问题。在2019冠状病毒病大流行期间，人们经历了非常严重的恐惧，这影响了他们在生活的几个方面的行为，包括他们的购买习惯。由于政府的卫生法规以及人们的恐惧和情绪，零售业是受影响最大的行业之一。在这样一个动荡的时代，组织的合法性起着至关重要的作用，因为消费者倾向于与合法的组织互动，避免那些不能满足他们的期望和不符合公认的社会规范的公司。本研究的目的是了解不确定性和危机如何影响消费者的行为，考虑到他们的情绪条件。具体来说，我们根据与病毒的关系衡量了对三种不同人群的影响:感染者、未感染者和长期感染后遗症的人。我们于2022年6月对上述群体的515人进行了实证研究。研究发现，风险感知和合法性因素对个体购买意愿的影响存在显著差异。研究结果有助于消费者行为理论的发展，并为危机情况下的营销专业人员和政策制定者提供实用的见解。------------------------------------------------------------------------------------------------------------------------------------------------------------------------ 鸣谢:这项研究已经由社区马德里与欧洲地区基金项目“Evolucion, Caracterizacion我们,分子遗传y de los及产生post-COVID (COVID Persistente)“裁判:A467;和青年研究人员研发项目。参考项目v1156 LEG-INCERT-ECON。由马德里社区(西班牙)和雷胡安卡洛斯大学资助
{"title":"Managing Perceived Legitimacy in Uncertain Times: The Effects of Long-Covid","authors":"Giorgia Miotto, Alicia Blanco‐González, Jéssica Paule-Vianez, Sandra Escamilla-Solano","doi":"10.51698/tripodos.2023.54.03","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.03","url":null,"abstract":"Uncertainty and unpredictability are the main characteristics of a crisis: the Covid-19 pandemic was definitely characterised by these two issues. During the Covid-19 pandemic, people experienced a very high level of fear that affected their behaviour in several dimensions of their lives, including their buying habits. Retailing was one of the most affected industries due to government health regulations and people’s fears and emotions. In such tumultuous times, organizational legitimacy plays a crucial role since consumers tend to interact with legitimate organizations, avoiding companies that are not fulfilling their expectations and are not aligned with the accepted social norms. The objective of this research is to understand how uncertainty and crisis may affect consumer behaviour taking into account their emotional conditioning. Specifically, we measured the impact on three different groups of people based on their relationship with the virus: those infected, those uninfected, and those with long-Covid sequelae. We conducted an empirical study in June 2022 on a sample of 515 individuals from the above groups. Our findings revealed that the effects of risk perception and legitimacy are significantly different and that these factors affect individuals purchase intention. The research findings contribute to consumer behaviour theories and offer practical insights for marketing professionals and policymakers in crisis situations.\u0000------------------------------------------------------------------------------------------------------------------------------------------------------------------------ \u0000Acknowledgments: This research has been financed by the Community of Madrid with European Regional Funds under the project “Evolución, Caracterización Clínica, Molecular y Genética y Tratamiento de los Síntomas post-COVID (COVID Persistente)” ref: A467; and Young Researchers R&D Project. Ref. Proyect v1156 LEG-INCERT-ECON. Financed by Community of Madrid (Spain) and Rey Juan Carlos University","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138601877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-23DOI: 10.51698/tripodos.2023.54.01
Raquel Tarullo, Vicente Fenoll
Social networks have become the ideal platform for populist leaders to directly engage with their followers, facilitating the dissemination of polarizing narratives. Populist actors have gained electoral momentum in different parts of the world by importing populist content from diverse national contexts. Argentina’s legislative elections in 2021 are a case in point. The main objective of this study is to examine the communication strategy employed by Javier Milei, an anarcho-capitalist politician, on Instagram during this electoral campaign. Through a quantitative content analysis, we identify the thematic and populist elements present in Milei’s Instagram posts. Our findings reveal a new style of ‘libertarian’ populism, which employs discursive components previously used by populist parties from various ideologies and the strategic alignment of political communication with opportunistic themes and contextual dynamics. Milei focuses on positioning himself as the leader of the electoral campaign, with minimal emphasis on concrete policy proposals. His populist strategy revolves around attacking ideological adversaries (such as communism and feminism) and denouncing the corrupt political ‘caste’. Unlike other rightwing populist politicians, Milei’s discourse does not particularly focus on the issue of immigration.
{"title":"“Long Live Freedom!”: Digital Communication of Argentina’s Emerging Libertarian Populism","authors":"Raquel Tarullo, Vicente Fenoll","doi":"10.51698/tripodos.2023.54.01","DOIUrl":"https://doi.org/10.51698/tripodos.2023.54.01","url":null,"abstract":"Social networks have become the ideal platform for populist leaders to directly engage with their followers, facilitating the dissemination of polarizing narratives. Populist actors have gained electoral momentum in different parts of the world by importing populist content from diverse national contexts. Argentina’s legislative elections in 2021 are a case in point. The main objective of this study is to examine the communication strategy employed by Javier Milei, an anarcho-capitalist politician, on Instagram during this electoral campaign. Through a quantitative content analysis, we identify the thematic and populist elements present in Milei’s Instagram posts. Our findings reveal a new style of ‘libertarian’ populism, which employs discursive components previously used by populist parties from various ideologies and the strategic alignment of political communication with opportunistic themes and contextual dynamics. Milei focuses on positioning himself as the leader of the electoral campaign, with minimal emphasis on concrete policy proposals. His populist strategy revolves around attacking ideological adversaries (such as communism and feminism) and denouncing the corrupt political ‘caste’. Unlike other rightwing populist politicians, Milei’s discourse does not particularly focus on the issue of immigration.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139244877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-25DOI: 10.51698/tripodos.2022.53.07
Neofytos Aspriadis
This paper examines the political narratives employed in strategic communication between Greek authorities and the public administration during the refugee flows of 2015-2018. It also looks into the formation of images concerning refugees within the Greek political context and contributes to the existing literature on discursive representations of refugees. The study delves into the role of political rhetoric in strategic or non-strategic image formation, thus revealing the other side of media representations. It focuses on an overlooked aspect of political communication: the discourse of public administration institutions. The methodology uses qualitative content analysis with elements of discourse analysis, focusing on press releases from public administration institutions involved in the refugee crisis, as well as a selected corpus of public speeches from government members and local authorities. The institutions examined include the Ministry of Migration Policy, the Regional Administration of North Aegean, and the Regional Administration of South Aegean. The research covers the period from January 2015 to April 2018, encompassing a total of 159 press releases issued by the authorities under study regarding the refugee situation.
{"title":"Refugee Representations by the Greek Public Administration: A Critical Review of the Greek Institutional Discourse","authors":"Neofytos Aspriadis","doi":"10.51698/tripodos.2022.53.07","DOIUrl":"https://doi.org/10.51698/tripodos.2022.53.07","url":null,"abstract":"This paper examines the political narratives employed in strategic communication between Greek authorities and the public administration during the refugee flows of 2015-2018. It also looks into the formation of images concerning refugees within the Greek political context and contributes to the existing literature on discursive representations of refugees. The study delves into the role of political rhetoric in strategic or non-strategic image formation, thus revealing the other side of media representations. It focuses on an overlooked aspect of political communication: the discourse of public administration institutions. The methodology uses qualitative content analysis with elements of discourse analysis, focusing on press releases from public administration institutions involved in the refugee crisis, as well as a selected corpus of public speeches from government members and local authorities. The institutions examined include the Ministry of Migration Policy, the Regional Administration of North Aegean, and the Regional Administration of South Aegean. The research covers the period from January 2015 to April 2018, encompassing a total of 159 press releases issued by the authorities under study regarding the refugee situation.","PeriodicalId":44263,"journal":{"name":"Tripodos","volume":null,"pages":null},"PeriodicalIF":0.8,"publicationDate":"2023-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49576079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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