{"title":"The Negative Impact of Deviant Imagery on Consumers’ Intentions to Visit a Tourist Destination","authors":"P. Duverger, Veronica L. Thomas","doi":"10.1080/15332969.2021.1953731","DOIUrl":null,"url":null,"abstract":"Abstract This research examines deviant tourist behaviors that are posted online. Such behaviors result in value co-destruction as tourists who negatively interact with a service offering reduce value for potential consumers and adversely impact the tourist destination. Viewing imagery of deviant behavior leads to lower intentions to visit the tourist destination, a relationship mediated by perceptions of risk. Further, the motivation for the tourist behavior moderates the relationship between behavior (deviant or non-deviant) and perceptions of risk. This research provides practitioners with effective strategies for mitigating the negative effects of tourists’ deviant behaviors that have been promoted online.","PeriodicalId":35539,"journal":{"name":"Services Marketing Quarterly","volume":"42 1","pages":"162 - 179"},"PeriodicalIF":0.0000,"publicationDate":"2021-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Services Marketing Quarterly","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15332969.2021.1953731","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 2
Abstract
Abstract This research examines deviant tourist behaviors that are posted online. Such behaviors result in value co-destruction as tourists who negatively interact with a service offering reduce value for potential consumers and adversely impact the tourist destination. Viewing imagery of deviant behavior leads to lower intentions to visit the tourist destination, a relationship mediated by perceptions of risk. Further, the motivation for the tourist behavior moderates the relationship between behavior (deviant or non-deviant) and perceptions of risk. This research provides practitioners with effective strategies for mitigating the negative effects of tourists’ deviant behaviors that have been promoted online.
Services Marketing QuarterlyBusiness, Management and Accounting-Business, Management and Accounting (miscellaneous)
CiteScore
2.40
自引率
0.00%
发文量
6
期刊介绍：
Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of industries that constitute the service sector of economies. The journal presents both theoretical and empirical articles including experimental and pilot studies addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services. Areas of emphasis include: Service characteristics changes. Servicescape impacts. Service delivery impacts. Services impact on organizational image. Digital service environments and impacts. Evolution of services over time and by industry. Contributions are encouraged which include analysis of existing practice, methods and programs; application of new ideas and methods; and research on various aspects of services marketing. Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and/or practice. Services Marketing Quarterly also welcome proposals for special issues.
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