Discourses by Didis of Community Kitchens: A Case on Women Empowerment

Q4 Business, Management and Accounting South Asian Journal of Business and Management Cases Pub Date : 2021-05-25 DOI:10.1177/22779779211015688
Madhuri Mahato, J. Vardhan
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引用次数: 3

Abstract

Women empowerment and its importance have often been at the centre of debate especially in India. This concept is slowly moving beyond the theory and notions of discussions and manifesting even at the level of village clusters with adequate interventions from the policymakers. Despite the socio-cultural restrictions, the conspicuous role played by women at the household and community levels remains undeniable. This case study, through the concept of community kitchens, ideally captures the scenario in which Didis have become empowered and are able to add value to their family and community. Through a qualitative analysis it was found that the major themes associated with empowerment are community, decisions, family and values thus showcasing the economic and social implications. Research Questions/Objectives Can the concept of women empowerment be de-urbanized? Do women through formalized initiatives feel empowered and experience heightened self-esteem? Can the setting up of micro-entrepreneurial ventures at the village level provide an impetus to alter the existing social structures and power inequalities? Links to Theory: Women Empowerment, group approach and power, self-esteem Phenomenon Studied and Case Context: The Didis of the community kitchen were members registered as self-help groups with the Jharkhand State Livelihood Promotion Society. These community kitchens or Ajeevika Didi kitchens were essentially started and implemented during the COVID pandemic period in a five-phase manner for a period of 3 months from April to June 2020. There were around 450 women who got associated in running these community kitchens. The discourses by these Didis on their association with the micro-entrepreneurial venture and their feelings of empowerment are portrayed in the case. Findings: Semi-structured interviews for the sample respondents were conducted and then auto-coded themes, namely, community, decisions, family and values were obtained using the NVivo software. The sentiment analysis of the transcribed interview conversations revealed more of positive sentiments that were centred around the belief that such micro-entrepreneurial opportunities can largely improve their lives and ease out the inequalities that are experienced by them on the power and control fronts. On an overall basis it was observed that when the financial and psychological aspirations were met, fulfilment and satisfaction were the primary outcomes for the study participants. Discussions: The present case is aimed for discussion in the entrepreneurship classes of management, especially related to social entrepreneurship, women empowerment and contribution of women to the economy and society. The case highlights that woman’s contribution towards the society and family could be impacted through a woman’s own sense of self-worth and self-esteem. This case highlights further that micro-enterprises that are community level are both a social and economic phenomenon, manifesting benefits for the individual as well as the society.
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社区厨房Didis的话语:一个妇女赋权的案例
妇女赋权及其重要性经常成为辩论的中心,尤其是在印度。这一概念正在慢慢超越讨论的理论和概念,甚至在决策者适当干预的情况下在村庄集群层面表现出来。尽管存在社会文化方面的限制,妇女在家庭和社区一级发挥的显著作用仍然是不可否认的。本案例研究通过社区厨房的概念,理想地捕捉了Didis获得授权并能够为其家庭和社区增加价值的场景。通过定性分析发现,与赋予权力有关的主要主题是社区、决定、家庭和价值观,从而显示了其经济和社会影响。研究问题/目标妇女赋权的概念可以去城市化吗?通过正式的倡议,女性是否感到被赋予了权力,并体验到更高的自尊?在村一级建立微型企业是否能够推动改变现有的社会结构和权力不平等?理论链接:妇女赋权,群体方法和权力,自尊现象研究和案例背景:社区厨房的Didis是在贾坎德邦生计促进协会注册的自助团体成员。这些社区厨房或Ajeevika Didi厨房基本上是在2019年4月至6月的3个月期间分五个阶段启动和实施的。大约有450名妇女参与管理这些社区厨房。本案例描述了这些Didis关于他们与微型创业企业的联系以及他们的赋权感受的话语。调查结果:对样本受访者进行半结构化访谈,然后使用NVivo软件获得自动编码的主题,即社区,决策,家庭和价值观。对转录的采访对话的情绪分析显示,更多的积极情绪集中在这样一种信念上,即这种微型创业机会可以在很大程度上改善他们的生活,缓解他们在权力和控制方面所经历的不平等。总的来说,我们观察到,当经济和心理上的愿望得到满足时,成就感和满意度是研究参与者的主要结果。讨论:本案例的目的是在管理的创业课程中进行讨论,特别是与社会创业、赋予妇女权力和妇女对经济和社会的贡献有关。该案例强调,女性对社会和家庭的贡献可能会受到女性自身的自我价值感和自尊的影响。本案例进一步凸显了社区层面的微型企业既是一种社会经济现象,对个人和社会都有好处。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
South Asian Journal of Business and Management Cases
South Asian Journal of Business and Management Cases Business, Management and Accounting-Management of Technology and Innovation
CiteScore
1.70
自引率
0.00%
发文量
19
期刊介绍: South Asian Journal of Business and Management Cases (SAJBMC) is a peer-reviewed, tri-annual journal of Birla Institute of Management Technology, Greater Noida (India). The journal aims to provide a space for high-quality original research or analytical cases, evidence-based case studies, comparative studies on industry sectors, products, and practical applications of management concepts. The journal likes to publish problem-solving, decisional and applied types of cases. Such cases must have linkage with theory, at least one dilemma (also known as case issue) and a protagonist around whom the case issue will revolve. Publication of pure research, applied research and field studies with empirical data do not fall under the domain of SAJBMC. Fictitious cases are not welcome.
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