MOTIF DUKUNGAN RELAWAN INDEPENDEN TERHADAP ELEKTABILITAS PRABOWO-SANDI PADA PILPRES 2019: STUDI ATAS GERAKAN MILENIAL INDONESIA (GMI) YOGYAKARTA

Abstract

This paper examines the motives of the independent volunter’s support toward the electability of Prabowo-Sandi in the 2019 presidential election. There three motives which will be used as the indicators: incentive-material motive, incentive-solidarity motive, and incentive-idealism motive. The Indonesian Millennial Movement (GMI) is being the selected case of the research because this organization is one of the active independent movements among millennials which campaign s for the  electability of Prabowo-Sandi to the public in Yogyakarta Special Region . It is a qualitative research by applying the case study approach to find out the motives of GMI ’s support in winning Prabowo-Sandi in the 2019 presidential election . Documentary and in-depth interview were utilized as the data-gathering. The finding demonstrates that GMI combines all three motives in supporting the candidate. Thus, GMI had a mix incentive motive as its strategy to support Prabowo-Sandi. Nonetheless, incentive-solidarity motive was the most frequently applied by GMI among other motives.